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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author - novo libro

ISBN: 9780071364157

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… mais…

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The Hero and the Outlaw - Mark, Margaret Pearson, Carol S.
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Mark, Margaret Pearson, Carol S.:

The Hero and the Outlaw - encadernado, livro de bolso

2001, ISBN: 9780071364157

[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… mais…

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark
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Margaret Mark:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - encadernado, livro de bolso

2001

ISBN: 0071364153

Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … mais…

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The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes - novo libro

ISBN: 9780071364157

Find The Hero and the Outlaw by Margaret Mark in Hardcover and other formats in Business & Economics > Advertising & Promotion. Business & Economics 9780071364157, McGraw-Hill Companies

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The Hero and the Outlaw - Margaret Mark, Carol Pearson
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Margaret Mark, Carol Pearson:
The Hero and the Outlaw - encadernado, livro de bolso

ISBN: 9780071364157

hardback, [PU: McGraw Hill]

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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
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Número ISBN:

0071364153


A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Dados detalhados do livro - The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Livro de capa dura
Livro de bolso
Ano de publicação: 2001
Editor/Editora: McGraw Hill LLC Core >2 >T
384 Páginas
Peso: 0,744 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-26T23:13:42+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-04-06T10:11:53+01:00 (Lisbon)
Número ISBN/EAN: 0071364153

Número ISBN - Ortografia alternativa:
0-07-136415-3, 978-0-07-136415-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: pearson carol, margaret way, mark hill, caro, mark power
Título do livro: archetype, power brand, buildings and power, the hero more, the hero within, from zero hero, the power now, building better brands, hero and the outlaw building extraordinary brands through the power archetypes

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