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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):

Market Research Best Practice: 30 Visions for the Future - encadernado, livro de bolso

2007, ISBN: 9780470065273

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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):

Market Research Best Practice: 30 Visions for the Future - encadernado, livro de bolso

2007, ISBN: 9780470065273

Hard cover, Fine., Sewn binding. Paper over boards. With dust jacket. 720 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 busines… mais…

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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):
Market Research Best Practice: 30 Visions for the Future - encadernado, livro de bolso

2007

ISBN: 9780470065273

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Market Research Best Practices ? 30 Visions for the Future - ESOMAR
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ESOMAR:
Market Research Best Practices ? 30 Visions for the Future - encadernado, livro de bolso

2007, ISBN: 9780470065273

Buch, Hardcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2007

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Market Research Best Practice - Peter Mouncey (editor), Frank Wimmer (editor), ESOMAR (associated with work)
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Peter Mouncey (editor), Frank Wimmer (editor), ESOMAR (associated with work):
Market Research Best Practice - encadernado, livro de bolso

ISBN: 9780470065273

hardback, [PU: Wiley]

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Market Research Best Practices ? 30 Visions for the Future
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0470065273


Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Dados detalhados do livro - Market Research Best Practices ? 30 Visions for the Future


EAN (ISBN-13): 9780470065273
ISBN (ISBN-10): 0470065273
Livro de capa dura
Ano de publicação: 2007
Editor/Editora: John Wiley & Sons Inc
678 Páginas
Peso: 1,134 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-06-05T13:37:59+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-02-04T20:04:05+00:00 (Lisbon)
Número ISBN/EAN: 0470065273

Número ISBN - Ortografia alternativa:
0-470-06527-3, 978-0-470-06527-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mounce, esomar frank wimmer peter mouncey
Título do livro: best practice, market research practice, visions the future, esomar

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