ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
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ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
| hive.co.uk No. 9780470065648. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio Details... |
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
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2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), Auflage, [PU: Wiley], [ED: 1], Wiley, 2007
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2007, ISBN: 9780470065648
eBooks, eBook Download (PDF), 1. Auflage, [PU: Wiley], Wiley, 2007
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ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
ISBN: 9780470065648
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured inter… mais…
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Dados detalhados do livro - Conversations with Marketing Masters
EAN (ISBN-13): 9780470065648
ISBN (ISBN-10): 0470065648
Ano de publicação: 2007
Editor/Editora: Wiley
248 Páginas
Língua: eng/Englisch
Livro na base de dados desde 2010-12-31T16:20:22+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-01T20:03:17+00:00 (Lisbon)
Número ISBN/EAN: 0470065648
Número ISBN - Ortografia alternativa:
0-470-06564-8, 978-0-470-06564-8
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mazur, rich dad, patricia john, philip kotler, jack miles, john mckenna, seybold david
Título do livro: conversations, marketing
Dados da editora
Autor: Laura Mazur; Louella Miles
Título: Conversations with Marketing Masters
Editora: Wiley; John Wiley & Sons
248 Páginas
Ano de publicação: 2007-02-06
Língua: Inglês
29,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BB
Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: Marketing strategy master. 4 Regis McKenna: The technology visionary. 5 Don Peppers and Martha Rogers: The one-to-one gurus. 6 John Quelch: Global marketing authority. 7 Al Ries: Pioneer of positioning. 8 Don Schultz: Integrated marketing communicationsinnovator. 9 Patricia Seybold: Customer experience expert. 10 Jack Trout: Positioning pioneer. 11 Lester Wunderman: Direct marketing missionary. Index.Outros livros adicionais, que poderiam ser muito similares com este livro:
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