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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication) - Danesi, Marcel
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication) - Livro de bolso

2007, ISBN: 9780742555457

Rowman & Littlefield Publishers, Taschenbuch, 220 Seiten, Publiziert: 2007-09-21T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 0742555453_used, 0.79 kg, Recht, Kategorien, Bücher, Philo… mais…

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Danesi, Marcel
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Livro de bolso

2007, ISBN: 9780742555457

Rowman & Littlefield Publishers, Paperback, 220 Seiten, Publiziert: 2007-09-21T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742555453_used, 0.36 kg, Verkaufsrang: 3915115, Economics, … mais…

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Why It Sells - Danesi, Marcel
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Danesi, Marcel:
Why It Sells - Livro de bolso

2007

ISBN: 9780742555457

[ED: Kartoniert / Broschiert], [PU: Rowman & Littlefield Publishers], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Guiding readers thro… mais…

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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The RL Series in Mass Communication) - Livro de bolso

2007, ISBN: 0742555453

[EAN: 9780742555457], Neubuch, [PU: Rowman & Littlefield Publishers], Books

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Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Danesi, Marcel
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Danesi, Marcel:
Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - novo libro

2007, ISBN: 0742555453

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Rowman & Littlefield Publishers]

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication)
Autor:
Título:
Número ISBN:

0742555453


Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Dados detalhados do livro - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication)


EAN (ISBN-13): 9780742555457
ISBN (ISBN-10): 0742555453
Livro de capa dura
Livro de bolso
Ano de publicação: 2007
Editor/Editora: Rowman & Littlefield Publishers
211 Páginas
Peso: 0,399 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-06-03T13:56:14+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-06-27T18:01:02+01:00 (Lisbon)
Número ISBN/EAN: 0742555453

Número ISBN - Ortografia alternativa:
0-7425-5545-3, 978-0-7425-5545-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: danesi marcel, sells
Título do livro: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising, logo kurs

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