The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding… mais…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. New Textbooks>Hardcover>Current Affairs>Media,Journalism>Media,Journlism, SAGE Publications Core >2 >T<
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Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multipl… mais…
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., Media, Information & Communication Industries<
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understandin… mais…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook, SAGE Publications<
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Theory and Method, Hardcover, Buch, [PU: SAGE Publications Inc]
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(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding… mais…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. New Textbooks>Hardcover>Current Affairs>Media,Journalism>Media,Journlism, SAGE Publications Core >2 >T<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multipl… mais…
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., Media, Information & Communication Industries<
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understandin… mais…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook, SAGE Publications<
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Theory and Method, Hardcover, Buch, [PU: SAGE Publications Inc]
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Dados detalhados do livro - Understanding Audiences: Theory and Method Andy Ruddock Author
EAN (ISBN-13): 9780761963448 ISBN (ISBN-10): 0761963448 Livro de capa dura Ano de publicação: 2001 Editor/Editora: SAGE Publications Core >2 >T 208 Páginas Peso: 0,449 kg Língua: eng/Englisch
Livro na base de dados desde 2007-10-26T10:06:23+01:00 (Lisbon) Página de detalhes modificada pela última vez em 2020-07-01T12:21:41+01:00 (Lisbon) Número ISBN/EAN: 0761963448
Número ISBN - Ortografia alternativa: 0-7619-6344-8, 978-0-7619-6344-8 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: ruddock Título do livro: theory method
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