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Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew:

The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Educati - novo libro

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… mais…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report - livro usado

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… mais…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education : ASHE Higher Education Report - livro usado

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how w… mais…

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J. Douglas Toma, Greg Dubrow, Matthew Hartley:
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report , Vol. 31, No. 3 - Livro de bolso

ISBN: 9780787981242

Jossey-Bass. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… mais…

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Education Report - Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew
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Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew:
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Education Report - livro usado

2005, ISBN: 9780787981242

Softcover book. 128 pages. Published by Jossey-Bass (2005) Media > Book, [PU: Jossey-Bass Publishers]

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Pormenores referentes ao livro
Institutional Cultr Brand V31

This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

Dados detalhados do livro - Institutional Cultr Brand V31


EAN (ISBN-13): 9780787981242
ISBN (ISBN-10): 0787981249
Livro de bolso
Ano de publicação: 2005
Editor/Editora: PFEIFFER & CO
126 Páginas
Peso: 0,195 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-05-29T14:53:12+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-12-17T12:49:39+00:00 (Lisbon)
Número ISBN/EAN: 0787981249

Número ISBN - Ortografia alternativa:
0-7879-8124-9, 978-0-7879-8124-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: greg
Título do livro: ashe, brand culture


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