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Research in Media Promotion - novo libro

ISBN: 9780805833829

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… mais…

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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… mais…

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Research in Media Promotion - livro usado

ISBN: 9780805833829

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… mais…

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Eastman, Susan Tyler:
Research in Media Promotion - novo libro

ISBN: 9780805833829

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explo… mais…

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Research in Media Promotion - encadernado, livro de bolso

ISBN: 9780805833829

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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Dados detalhados do livro - Research in Media Promotion


EAN (ISBN-13): 9780805833829
ISBN (ISBN-10): 080583382X
Livro de capa dura
Ano de publicação: 2000
Editor/Editora: Mallory International
384 Páginas
Peso: 0,721 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-10-02T15:35:18+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2019-01-09T15:30:26+00:00 (Lisbon)
Número ISBN/EAN: 080583382X

Número ISBN - Ortografia alternativa:
0-8058-3382-X, 978-0-8058-3382-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: eastman
Título do livro: promotion


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