Promotion and Marketing Communications: Propaganda, Advertising, Neuro-Linguistic Programming, Pyramid Scheme, Loyalty Program, Shill - Livro de bolso

Source: Wikipedia. Pages: 177. Chapters: Propaganda, Advertising, Neuro-linguistic programming, Pyramid scheme, Loyalty program, Shill, Large Group Awareness Training, Telemarketing, Slogan, Television advertisement, Radio advertisement, Corporate identity, Viral marketing, List of political slogans, Mail order, Clio Awards, Christine, Database marketing, Sales force management system, Propaganda techniques, Advertising mail, VOILÀ Hotel Rewards, Incentive program, Discounts and allowances, Branded entertainment, Promotional merchandise, Channel marketing, Coupon, Will it play in Peoria?, Zentropy Partners, Sleeper effect, Video news release, Merchandising, Sex in advertising, Aeroplan, S&H Green Stamps, Social intelligence architect, Sponsor, Press release, Keep Calm and Carry On, Air Miles, Drug coupon, 8coupons, Jim Shapiro, Trade promotion, List of U.S. presidential campaign slogans, Promoter, Junk fax, Echo chamber, Lowe Worldwide, The She Spot, Sales promotion, Persuasion design, Direct response television, News propaganda, Flashpoint Studios, Viral email, Digital Café, Ratings, Word-of-mouth marketing, The Best Job In The World, Trade literature, Direct-response marketing, Preannouncement, Co-branding, Puffery, ACNielsen, Market Contact Audit, Fifth screen, GlobalSpec, The One Club, Television Preview, Tribal DDB London, Really Simple Systems, Hawker Britton, Pre-qualification, Street team, Social network advertising, Underwriting spot, PR NewsChannel, Marketing communications, Social marketing intelligence, The Nikolai Organisation, Communication design, Helter Skelter, Neathawk Dubuque & Packett, Cross-promotion, Sales letter, Publicity, One sheet, Reach, Bullet Promoções, Tchotchke, Product sabotage, Flat Eric, Hugin Group, Blue Chip Stamps, Youth marketing, Broadside, Next Jump, Meta-advertising, Open2save, Marketing buzz, DefCom Australia, Infoganda, Nielsen Broadcast Data Systems, Mind share, Prommercial, Helicopter banner, Nano-campaigning, Scentura, Two Cunts in a Kitchen, Wordmark, Sponsorship broker, Target audience, Secret ingredient, They Go On, Popworld Promotes, Buzz monitoring, Thomas Register, Field Force Automation, Tupperware Brands, Communication planning, Specialty catalogs, Law of primacy in persuasion, Shop fitting, Public Relations Institute of Australia, NewsWatch TV, Pressbook, Peter Bennett, Homescan, Infotisement, Aisle411, Pepper Global, Interactive Urinal Communicator, Pentagon rapid response operation, Marketing collateral, Advertising campaign, Reich Publishing and Marketing, Promotional representative, Absorbent Ink, National Consumer Panel, Fourth screen, Proof of purchase, Satellite media tour, Nasty Little Man, Prepositional marketing, Reply marketing, Banter Booth, Kelman's source characteristics, MyScan, Marketing communications planning framework, Mobile campaign, Corporate colours, Dot commercial. Excerpt: Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target...