2009, ISBN: 9781574100211

Edição encadernada

PHI Learning, 2009. First edition. Softcover. New. Innovation is the key to success in any business, and is the only way to surpass competition. An innovative concept can lead to the de… mais…

PHI Learning, 2009. First edition. Softcover. New. Innovation is the key to success in any business, and is the only way to surpass competition. An innovative concept can lead to the development of a new product. This comprehensive book explains how an innovative idea or a concept, if executed properly, can create the best product in the market. The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product. Key Features : Gives a number of examples to illustrate the concepts discussed in the text. Incorporates several illustrative figures, tables, and boxes to make the learning process more accessible. Provides well-graded chapter-end exercises to test students’ comprehension of the subject. Primarily designed as a textbook for the postgraduate students of management, this book will also be useful to the management professionals as a reference. CONTENTS: Preface 1. MANAGING INNOVATIONS: An Introduction 2. INNOVATION MANAGEMENT: Major Challenges 3. INNOVATIONS MANAGEMENT PROCESS 4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION 5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT 6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT 7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects 8. TEST MARKETING 9. PRODUCT LAUNCH 10. ADOPTION PROCESS: Diffusion of Innovations 11. MANAGING INNOVATION IN SERVICES Printed Pages: 312., PHI Learning, 2009, NY: Fireside / Simon & Schuster, 1992. Trade Paperback. NEAR FINE. As new except for slight flare to covers. "A unique look at how toys and games are actually invented, developed, tested, manufactured, marketed, and sold…Complete with inventor profiles, names of agents, and a calendar of events…" 303 indexed pages. ISBN: 067174738X., Fireside / Simon & Schuster, 1992, Writer's Digest Books, 2004. Paperback. Good. This newly revised edition of the Writer's Digest classic is the definitive resource for crafting effective book proposals. Michael Larsen details every step clearly and concisely. Readers will learn how to: * Test market the potential of a book idea and effectively communicate that potentail in a proposal * Choose the best editors and publishers for a particular proposal * Create a professional-looking proposal package * Predispose a publisher to make their best offer Larsen also provides insights into recent changes in the publishing industry, updated trend information, new sample proposals, expanded instructions for creating outlines, plus guidelines for becoming an effective self promoter. 1-58297-251-6. A Reviewer writes, I have been working on the proposal for my latest non-fiction book for some time. Even though I have sold three previous business books without an agent, I feel like the topic of this book requires a top agent if the book is to sell to one of the leading New York publishers and receive the attention it requires from them. I reread my old stand-bys among books that have helped me in the past to write successful book proposals. I realized that those books are more aimed at the average non-fiction book rather than one that has the potential for a wide audience. On my fourth trip to find a book to help me with this proposal, I found the 3rd edition of How to Write a Book Proposal by Michael Larsen. That was a momentous day for me as a writer! This book made it clear how to make the case for a major publisher to take on a non-fiction book and give that book full support. In addition, the book assumes that the reader is capable of producing such a proposal and book. What a breath of fresh air that was! I found myself both informed and motivated to create a wonderful proposal. In the process, I learned some excellent tips for writing query letters to agents, preparing mini-proposals and packaging the final proposal. Although I am experienced in this area, I found Mr. Larsen's many detailed descriptions and examples of what is needed to be very helpful and stimulating. I also recommend that you visit Mr. Larsen's Web site for his literary agency where he provides excellent information for how to work with him as an agent. Even if you think you have a book with limited commercial potential, you would do well to read and apply this book. You may be able to switch your focus to create a book with much more potential as a result. Good luck with your next proposal! Paperback - 19 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, , non-fiction books delivered world wide. Isbn 1582972516., Writer's Digest Books, 2004, Australia: The Terrace Times, 1982. I must tell you, right away, that his is not a serious cook book for serious cooks. It is, instead, a light-hearted and illogical mixture of history, old buildings, cookery ideas, and minimum effect recipes that allow us to lead our busy lives and still have a happy creative time in the kitchen. The food in this book is English, much of it traditional, though the manner of preparing it is not. The recipes are all test-cooked of course. They are also test-eaten, which is interesting. Illustrations. Illustrated laminated boards. 64 pp.. 1st Terrace Times Edition. Decorative Illustrated Boards. Very Good. Illus. by Ray Evans. 8vo - over 7¾" - 9¾" tall. Hardback., The Terrace Times, 1982, Kaplan Publishing, 1996-02-01. Paperback. Good. Excellent customer service. Prompt Customer Service., Kaplan Publishing, 1996-02-01<

ISBN: 9781574100211

Kaplan Business. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex li… mais…

Kaplan Business. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Kaplan Business<