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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author - novo libro

ISBN: 9783639046212

Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-b… mais…

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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Savery, Carol
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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Livro de bolso

ISBN: 9783639046212

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of … mais…

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Communication Innovators or Laggards? - Carol Savery
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Carol Savery:
Communication Innovators or Laggards? - Livro de bolso

2008

ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller E.K. VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Everett M. Rogers' diffusion of… mais…

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Communication Innovators or Laggards? - Savery, Carol
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Savery, Carol:
Communication Innovators or Laggards? - Livro de bolso

2014, ISBN: 3639046218

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Communication Innovators or Laggards? - Savery, Carol
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2014, ISBN: 9783639046212

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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author

Everett M. Rogers\' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), \"Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system\" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.

Dados detalhados do livro - Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author


EAN (ISBN-13): 9783639046212
ISBN (ISBN-10): 3639046218
Livro de capa dura
Livro de bolso
Ano de publicação: 2008
Editor/Editora: VDM Verlag Dr. Mueller e.K. Core >1
100 Páginas
Peso: 0,165 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-07-14T20:50:25+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-18T08:13:11+00:00 (Lisbon)
Número ISBN/EAN: 3639046218

Número ISBN - Ortografia alternativa:
3-639-04621-8, 978-3-639-04621-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: carol, rogers everett
Título do livro: diffusion innovation, diffusion innovations, the innovators, communication, public relations, savery


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