2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 9.9], [PU: VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Today visual images constitute one of the… mais…

[EAN: 9783639091861], Nouveau livre, [SC: 9.9], [PU: VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Today visual images constitute one of the mainchannels of communication between public andorganizations. But what do we know about ways inwhich visual messages are perceived and understood What role do authors, viewers, context of viewing andimages play in the production of meaning What arethe methods of visual analysis This book addressesthese questions on both theoretical and empiricallevels. It takes issue with traditional semioticapproaches which assume that we make sense of thevisual in a rational and disembodied manner and thatmeanings are exchanged between authors and viewers ofimages in a unidirectional way. This study suggeststhat the nature of visual sense-making is far morecomplex. It is argued, with reference toMerleau-Ponty and Bakhtin s phenomenologicalwritings, that vision represents a multi-directionaland experiential engagement with the world, and thatmeanings arise in an embodied, contextualised andprofoundly social interaction between beings andthings. These propositions are further exploredthrough a detailed analysis of advertising images.This book is of interest to anyone who wants tounderstand how visual communication works. 240 pp. Englisch, Books<

ISBN: 9783639091861

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Today visual images constitute one of the mainchannels of communication between public andorganizations. But what do we know about ways inw… mais…

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Today visual images constitute one of the mainchannels of communication between public andorganizations. But what do we know about ways inwhich visual messages are perceived and understood?What role do authors, viewers, context of viewing andimages play in the production of meaning? What arethe methods of visual analysis? This book addressesthese questions on both theoretical and empiricallevels. It takes issue with traditional semioticapproaches which assume that we make sense of thevisual in a rational and disembodied manner and thatmeanings are exchanged between authors and viewers ofimages in a unidirectional way. This study suggeststhat the nature of visual sense-making is far morecomplex. It is argued, with reference toMerleau-Ponty and Bakhtin s phenomenologicalwritings, that vision represents a multi-directionaland experiential engagement with the world, and thatmeanings arise in an embodied, contextualised andprofoundly social interaction between beings andthings. These..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 240, [GW: 335g], Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2008, ISBN: 9783639091861

Paperback, Nouveau livre, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO… mais…

Paperback, Nouveau livre, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPEDITED ORDERS***, [PU: VDM Verlag Dr. M�ller]<

2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 9.3], [PU: VDM Verlag Dr. Müller], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Establishe… mais…

[EAN: 9783639091861], Nouveau livre, [SC: 9.3], [PU: VDM Verlag Dr. Müller], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000, Books<

2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 5.45], [PU: VDM Verlag Dr. Müller], Books