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An overview and analysis of strategic alliances on the example of the car manufacturer Renault : A story of success and failure - Martin Patz
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Martin Patz:

An overview and analysis of strategic alliances on the example of the car manufacturer Renault : A story of success and failure - Livro de bolso

2009, ISBN: 3640407644

[EAN: 9783640407644], Neubuch, [SC: 0.0], [PU: GRIN Verlag], INTERNATIONAL; MARKETING; STRATEGY, Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in t… mais…

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Martin Patz,Nina Rakowski
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Martin Patz,Nina Rakowski:

An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Livro de bolso

2007, ISBN: 9783640407644

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: Interna… mais…

Nr. A1008592402. Custos de envio:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , in stock, zzgl. Versandkosten. (EUR 18.83)
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An overview and analysis of strategic alliances on the example of the car manufacturer Renault
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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - novo libro

2007

ISBN: 9783640407644

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: Interna… mais…

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault A story of success and failure - Patz, Martin; Rakowski, Nina
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Patz, Martin; Rakowski, Nina:
An overview and analysis of strategic alliances on the example of the car manufacturer Renault A story of success and failure - novo libro

2009, ISBN: 3640407644

2. Auflage Kartoniert / Broschiert international; marketing; strategy, mit Schutzumschlag 11, [PU:GRIN Verlag]

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Nina Rakowski, Martin Patz:
An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Livro de bolso

2009, ISBN: 9783640407644

GRIN Verlag, 2009-08-31. Paperback. Good., GRIN Verlag, 2009-08-31, 2.5

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault

[...] There are many different types of partnerships like joint ventures, consortia, licensing,networks and strategic alliances. For a detailed analysis this work concentrates on strategicalliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships areexamples of alliance's success and failure. On the basis of these examples this workillustrates the sources of alliance formation and how alliances are able to create competiveadvantage but also the reasons why so many alliances fail. Before the case studies of theabove mentioned companies will be discussed this work explains the sources of allianceformation on a theoretical basis.

Dados detalhados do livro - An overview and analysis of strategic alliances on the example of the car manufacturer Renault


EAN (ISBN-13): 9783640407644
ISBN (ISBN-10): 3640407644
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: GRIN Verlag
64 Páginas
Peso: 0,104 kg
Língua: eng/Englisch

Livro na base de dados desde 2009-11-27T07:49:41+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-12-19T11:05:20+00:00 (Lisbon)
Número ISBN/EAN: 3640407644

Número ISBN - Ortografia alternativa:
3-640-40764-4, 978-3-640-40764-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: rakowski, nina martin, patz
Título do livro: the car with, failure analysis, overview, renault 1898 1965


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9783640182879 An overview and analysis of strategic alliances on the example of the car manufacturer Renault (Nina Rakowski/ Martin Patz)


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