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The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - Gabriel Steinhardt
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Gabriel Steinhardt:

The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - encadernado, livro de bolso

2010, ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRICING, COMM… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - Gabriel Steinhardt
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Gabriel Steinhardt:

The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - encadernado, livro de bolso

2010, ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRICING, COMM… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Product Manager's Toolkit - Gabriel Steinhardt
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Gabriel Steinhardt:
The Product Manager's Toolkit - encadernado, livro de bolso

2010

ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer Apr 2010], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRIC… mais…

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The Product Manager's Toolkit - Steinhardt, Gabriel
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Steinhardt, Gabriel:
The Product Manager's Toolkit - encadernado, livro de bolso

2010, ISBN: 9783642045073

[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drasti… mais…

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2010, ISBN: 9783642045073

*The Product Manager's Toolkit* - Methodologies Processes and Tasks in High-Tech Product Management. Auflage 2010 / gebundene Ausgabe für 53.49 € / Aus dem Bereich: Bücher, Wissenschaft, … mais…

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The Product Manager's Toolkit
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3642045073


Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Dados detalhados do livro - The Product Manager's Toolkit


EAN (ISBN-13): 9783642045073
ISBN (ISBN-10): 3642045073
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: Springer Berlin
378 Páginas
Peso: 0,728 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-01-09T22:31:42+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-03-09T23:41:14+00:00 (Lisbon)
Número ISBN/EAN: 3642045073

Número ISBN - Ortografia alternativa:
3-642-04507-3, 978-3-642-04507-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: steinhardt, stein gabriel, twain mark
Título do livro: pro tool, high value management, manager toolkit, ein yankee aus conneticut, tech, product management

Dados da editora

Autor: Gabriel Steinhardt
Título: The Product Manager's Toolkit - Methodologies, Processes and Tasks in High-Tech Product Management
Editora: Springer; Springer Berlin
378 Páginas
Ano de publicação: 2010-04-29
Berlin; Heidelberg; DE
Impresso / Feito em
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVII, 378 p.

BB; Hardcover, Softcover / Wirtschaft/Management; Management: Innovation; Verstehen; Management; Marketing; Product Management; Product Manager; Product Marketer; Product Marketing; Product Planning; Sales; Value Pricing; communication; technology roadmap; Innovation and Technology Management; Business and Management; Organization; Marketing; Betriebswirtschaft und Management; Organisationstheorie und -verhalten; Marketing und Vertrieb; EA; BC

Product Management Concepts.- Who’s Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.
This book provides a consistent and holistic approach to product management It covers both, macro and micro level While virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application Includes supplementary material: sn.pub/extras
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