2000, ISBN: 3824472228
[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - Th… mais…
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The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of wha… mais…
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regul… mais…
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2000, ISBN: 9783824472222
[ED: Taschenbuch], [PU: Deutscher Universitätsverlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 266, [GW: 374g], 2000
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2000, ISBN: 9783824472222
Buch, Softcover, 2000, [PU: Deutscher Universitätsverlag], Deutscher Universitätsverlag, 2000
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2000, ISBN: 3824472228
[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - Th… mais…
ISBN: 9783824472222
The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of wha… mais…
ISBN: 9783824472222
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regul… mais…
2000, ISBN: 9783824472222
[ED: Taschenbuch], [PU: Deutscher Universitätsverlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 266, [GW: 374g], 2000
2000, ISBN: 9783824472222
Buch, Softcover, 2000, [PU: Deutscher Universitätsverlag], Deutscher Universitätsverlag, 2000
Dados bibliográficos do melhor livro correspondente
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Dados detalhados do livro - Individual Goal Hierarchies as Antecedents of Market Structures
EAN (ISBN-13): 9783824472222
ISBN (ISBN-10): 3824472228
Livro de bolso
Ano de publicação: 2000
Editor/Editora: Deutscher Universitätsverlag
Livro na base de dados desde 2007-07-03T10:29:15+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-03-08T01:08:26+00:00 (Lisbon)
Número ISBN/EAN: 3824472228
Número ISBN - Ortografia alternativa:
3-8244-7222-8, 978-3-8244-7222-2
Ortografia alternativa e termos de pesquisa relacionados:
Título do livro: goal, structures
Dados da editora
Autor: Marcel Paulssen
Título: Gabler Edition Wissenschaft; Individual Goal Hierarchies as Antecedents of Market Structures
Editora: Deutscher Universitätsverlag; Deutscher Universitätsverlag
266 Páginas
Ano de publicação: 2000-07-28
Wiesbaden; DE
Peso: 0,374 kg
Língua: Alemão
54,99 € (DE)
56,53 € (AT)
61,00 CHF (CH)
POD
XIV, 266 S.
BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Business; Change; Marketing; Marktforschung; Mode; Modellierung; Service; Supervision; Business and Management; EA
The consideration set - Categorization processes - Goal constructs - Self concept, values - Consideration set formation as a goal-derived categorization process - Marketing structuring with the self-regulatory model of consideration set formation - Modelling different goal levels - Modelling market structures with consideration setsOutros livros adicionais, que poderiam ser muito similares com este livro:
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