2013, ISBN: 9780273775980

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show… mais…

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone. eBook Matt Watkinson ePUB, Pearson HigherEducation, 14.02.2013, Pearson HigherEducation, 2013<

2013, ISBN: 9780273775980

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show… mais…

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone. eBook Matt Watkinson 14.02.2013, Pearson HigherEducation, Pearson HigherEducation<

ISBN: 9780273775980

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple "ten principles" format, this book will show y… mais…

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple "ten principles" format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gu puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone. ; EPUB; Business,Finance and Law > Business & management > Business strategy, Pearson Education<

ISBN: 9780273775980

Create a great customer experience whoever you are.Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.This book covers ten prin… mais…

Create a great customer experience whoever you are.Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are.For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune. ; EPUB; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Yale University Press<

2013, ISBN: 9780273775980

eBooks, eBook Download (EPUB), [PU: Pearson Education Limited], Pearson Education Limited, 2013