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Switching Channels : Organization and Change in TV Broadcasting by Richard E. Caves - Richard E. Caves
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Richard E. Caves:

Switching Channels : Organization and Change in TV Broadcasting by Richard E. Caves - livro usado

ISBN: 9780674018785

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is thi… mais…

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:

Switching Channels: Organization And Change In Tv Broadcasting - encadernado, livro de bolso

2005, ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… mais…

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:
Switching Channels: Organization And Change In Tv Broadcasting - encadernado, livro de bolso

2005

ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… mais…

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:
Switching Channels: Organization And Change In Tv Broadcasting - encadernado, livro de bolso

2005, ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… mais…

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Caves, R: Switching Channels - Organization and Change in TV - Caves, Richard E.
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Caves, Richard E.:
Caves, R: Switching Channels - Organization and Change in TV - encadernado, livro de bolso

2005, ISBN: 9780674018785

[ED: Gebunden], [PU: Harvard University Press], Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what … mais…

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Switching Channels: Organization And Change In Tv Broadcasting
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9780674018785


Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that "Switching Channels" explores. In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

Dados detalhados do livro - Switching Channels: Organization And Change In Tv Broadcasting


EAN (ISBN-13): 9780674018785
ISBN (ISBN-10): 0674018788
Livro de capa dura
Livro de bolso
Ano de publicação: 2005
Editor/Editora: Harvard University Press
360 Páginas
Peso: 0,526 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-10-25T19:28:27+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-03-30T13:36:28+00:00 (Lisbon)
Número ISBN/EAN: 9780674018785

Número ISBN - Ortografia alternativa:
0-674-01878-8, 978-0-674-01878-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: wegener, guo, gorman, walters, rosenberg karen, cave, richard caves
Título do livro: switching channels, broadcasting, introduction, caves

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