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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - MacFarland, David
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MacFarland, David:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encadernado, livro de bolso

1997, ISBN: 9780805821055

Routledge, Hardcover, Auflage: 2, 288 Seiten, Publiziert: 1997-08-12T00:00:01Z, Produktgruppe: Book, 0.64 kg, Digital Art, Arts & Humanities, Undergraduate & Postgraduate, Special Feature… mais…

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - David MacFarland
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David MacFarland:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encadernado, livro de bolso

1997, ISBN: 0805821058

[EAN: 9780805821055], Used, good, [PU: Routledge], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text.… mais…

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David Macfarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encadernado, livro de bolso

1997

ISBN: 9780805821055

Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… mais…

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - novo libro

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover New Books, Lawrence Erlbau

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - livro usado

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover eBooks, Lawrence Erlbau

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
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9780805821055


This second edition of "Contemporary Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the uses-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music basd on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.

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EAN (ISBN-13): 9780805821055
ISBN (ISBN-10): 0805821058
Livro de capa dura
Ano de publicação: 1997
Editor/Editora: Routledge

Livro na base de dados desde 2007-12-22T20:36:34+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-20T21:54:30+00:00 (Lisbon)
Número ISBN/EAN: 9780805821055

Número ISBN - Ortografia alternativa:
0-8058-2105-8, 978-0-8058-2105-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: david macfarland
Título do livro: cultivating the, psychology radio, psychology the future

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