ISBN: 9781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his pa… mais…

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh dressed as Ronald to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. eBooks > Fremdsprachige eBooks > Englische eBooks > Ratgeber & Freizeit > Business & Karriere; eBooks > Fachbücher > Wirtschaft; eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen > Wirtschaft; eBooks > Fachbücher > Sozialwissenschaft , John Wiley & Sons Inc, Simon Hammond, John Wiley & Sons Inc, Hamm<

ISBN: 9781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his p… mais…

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. Digital Content>E-books>Business>Management & Motivation>Mgt,Leadership, Wiley Digital >16<

ISBN: 9781742469195

How, given the chance, would you market planet Earth as theultimate tourist destination?Fysh Reynolds, 25-year-old MBA grad and internet superstar, mustanswer this question when his part-… mais…

How, given the chance, would you market planet Earth as theultimate tourist destination?Fysh Reynolds, 25-year-old MBA grad and internet superstar, mustanswer this question when his part-time job playing Ronald McDonaldat kids' birthday parties thrusts him into an unexpected positionof power.When aliens land on Earth, they mistake the golden arches to beour most prolific centre of authority and assume Fysh —dressed as Ronald — to be leader of the free world. Thealiens' mission: to establish Earth as a premium travel destinationfor intergalactic tourists.Fysh, a gen Y marketing prodigy, is charged with creating themost powerful brand in the universe: Brand Earth. This fun, quirkyand irreverent business fable unravels the mystery of why somebrands have the power to inspire deep and primal emotions inconsumers that make products legendary and their developers filthyrich. CEO of Earth is a blueprint for marketers who want toengage the philosophies that have propelled the world's mostcelebrated brands to greatness.; PDF; Business,Finance and Law, Pickering & Chatto Publishers<

2012, ISBN: 9781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his pa… mais…

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh dressed as Ronald to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. eBook Simon Hammond ePUB, John Wiley & Sons Inc, 25.01.2012, John Wiley & Sons Inc, 2012<

2012, ISBN: 9781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his pa… mais…

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh dressed as Ronald to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. eBook Simon Hammond 25.01.2012, John Wiley & Sons, Inc., John Wiley & Sons, Inc.<