Hundred Thousand Dollars and Above: The New Realities of the Executive Job Marker [Hardcover] [Sep 01, 1995] Gerberg, Bob and Princeton Masters Press - encadernado, livro de bolso

Concise, unreferenced, well-written (after first chapter) thoughtful chapters span: today's 100k (US) market, competition methods, new options, new directions, marketability, interviews, new leads, recruiters, answering adverts, direct mail, use of telephone, personal contacts, networking, creating a solution job, resume tricks, interviewing strategies, handling objections, negotiation, losing a job, and professional help. Some key advice: takes an average of 12 months to find a suitable position; create a 2 page achievements/introduction letter (rather than resume); sort out all professional "marketing materials" (a 3 day effort); mailshot 300 recruiters (yet top 12 control 80%+ of US market); mailshot 1500 firms (best to named positions); be nice to gatekeepers; and look at alternatives like multiple board positions and lecturing circuit on top of book. Despite ignoring the Web as a channel for marketing and research (by 95 was mainstream for most technologically-savvy professionals, today more-so) and being US-focused (not "culturally robust"), this book reads well, offers much useful information (concisely), and will be used for my next foray into the job market. A good buy