2011, ISBN: 9783639063493

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, … mais…

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, 80, [GW: 115g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, De internationale scheepvaart<

ISBN: 9783639063493

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book … mais…

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book tells you otherwise: China is a vast nation with great diversity. How people act and what they buy may differ greatly from north to south, rich to poor, young to old, suburban to rural. Understanding Chinese consumers and marketing to them effectively requires market segmentation - the process of dividing a total market into separate groups. This book explores Chinese consumers by applying the geographic, demographic, and psychographic bases typically used for segmentation decisions. Additionally, it provides insights into how segmentation can be implemented strategically. In this very informative book, author Xiumei Liu elaborates useful guidelines on how to apply the art of segmentation, which enables a company to serve the right customers at the right time, with the right products and at the right price. It is of interest to international..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 80, [GW: 136g], Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

ISBN: 9783639063493

Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgr… mais…

Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Wirtschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]<

ISBN: 9783639063493

*Understanding the Chinese Consumer* - Segmentation as the Basis for Marketing Strategies / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien… mais…

*Understanding the Chinese Consumer* - Segmentation as the Basis for Marketing Strategies / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Wirtschaft, VDM Verlag Dr. Müller<

2011, ISBN: 363906349X

Kartoniert / Broschiert, Protège-cahier neu, [PU:VDM Verlag]