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Advertising Fashion Brands to the UK Ethnic Market - Livro de bolso

2011, ISBN: 3639330021

[EAN: 9783639330021], Neubuch, [PU: VDM Verlag Mrz 2011], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts usin… mais…

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ISBN: 9783639330021

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whethe… mais…

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Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - MATHARU, SIMREN
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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Livro de bolso

2011

ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… mais…

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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Livro de bolso

2011, ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… mais…

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SIMREN MATHARU:
Advertising Fashion Brands to the UK Ethnic Market - Livro de bolso

ISBN: 3639330021

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Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior
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Número ISBN:

9783639330021


This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

Dados detalhados do livro - Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior


EAN (ISBN-13): 9783639330021
ISBN (ISBN-10): 3639330021
Livro de capa dura
Livro de bolso
Ano de publicação: 2011
Editor/Editora: VDM Verlag Dr. Müller
116 Páginas
Peso: 0,184 kg
Língua: Englisch

Livro na base de dados desde 2009-09-30T14:52:43+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-01-03T16:43:14+00:00 (Lisbon)
Número ISBN/EAN: 9783639330021

Número ISBN - Ortografia alternativa:
3-639-33002-1, 978-3-639-33002-1
Ortografia alternativa e termos de pesquisa relacionados:
Título do livro: fashion brands, fashion advertising, fashion please, against fashion, fashion market, models influence, consumer behavior, fashion box

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