2011, ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FE… mais…

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FEATURE PHONES; MOMENTUM; INNOVATION PARADOX; FAILURE TRAUMA; BENCHMARK; SCENARIO ANALYSIS, Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries. 116 pp. Englisch, Books<

2011, ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; FEATURE PHONES; INNOVATION PARADOX; FAILURE TRAUMA… mais…

[EAN: 9783656067696], Neubuch, [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; FEATURE PHONES; INNOVATION PARADOX; FAILURE TRAUMA; BENCHMARK; ANDROID; WINDOWS PHONE; SMARTPHONES; MOMENTUM; SCENARIO ANALYSIS, nach der Bestellung gedruckt Neuware - Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries. 116 pp. Englisch, Books<

2011, ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FE… mais…

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FEATURE PHONES; MOMENTUM; INNOVATION PARADOX; FAILURE TRAUMA; BENCHMARK; SCENARIO ANALYSIS, Druck auf Anfrage Neuware -Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries. 116 pp. Englisch, Books<

2011, ISBN: 9783656067696

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management B… mais…

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries. Bücher > Fremdsprachige Bücher > Englische Bücher 211 x 146 x 10 mm , GRIN, Taschenbuch, GRIN<

2011, ISBN: 9783656067696

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management B… mais…

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries. Bücher > Fremdsprachige Bücher > Englische Bücher 211 x 146 x 10 mm , GRIN, Ramzi Dziri, GRIN, Dzir<