Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… mais…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Books > Business and Management eBook, Springer Shop<
Springer.com
new in stock. Custos de envio:zzgl. Versandkosten. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… mais…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., Springer Gabler<
Springer.com
Nr. 978-3-658-04576-0. Custos de envio:Worldwide free shipping, , DE. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… mais…
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/shop/coverscans/219/21977413_21977413_big.jpg<
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… mais…
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Books eBook, Springer Nature<
Springer.com
Custos de envio:zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
lehmanns.de
Custos de envio:Download sofort lieferbar. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… mais…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Books > Business and Management eBook, Springer Shop<
new in stock. Custos de envio:zzgl. Versandkosten. (EUR 0.00)
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… mais…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., Springer Gabler<
Nr. 978-3-658-04576-0. Custos de envio:Worldwide free shipping, , DE. (EUR 0.00)
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… mais…
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/shop/coverscans/219/21977413_21977413_big.jpg<
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… mais…
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Books eBook, Springer Nature<
- Custos de envio:zzgl. Versandkosten., mais custos de envio
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
Custos de envio:Download sofort lieferbar. (EUR 0.00)
1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do artigo, de uma possível adesão à plataforma, de uma entrega directa pela plataforma ou através de um terceiro fornecedor (Marketplace), etc., é possível que os custos de envio indicados pelo eurolivro não correspondam aos da plataforma ofertante.
Dados bibliográficos do melhor livro correspondente
EAN (ISBN-13): 9783658045760 ISBN (ISBN-10): 3658045760 Ano de publicação: 2013 Editor/Editora: Springer Gabler
Livro na base de dados desde 2014-01-11T19:00:36+00:00 (Lisbon) Página de detalhes modificada pela última vez em 2024-01-22T12:38:14+00:00 (Lisbon) Número ISBN/EAN: 9783658045760
Número ISBN - Ortografia alternativa: 3-658-04576-0, 978-3-658-04576-0 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: kästner, kastner, kast, käß Título do livro: lux, luxu, luxury arts, art collaboration
Outros livros adicionais, que poderiam ser muito similares com este livro: