ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… mais…
ebay.at books--etc 99.8, Zahlungsarten: Paypal, APPLE_PAY, Google Pay, Visa, Mastercard, American Express. Custos de envio:Versand zum Fixpreis, [SHT: Expressversand], GU12 *** Aldershot, [TO: Großbritannien, Antigua und Barbuda, Österreich, Belgien, Bulgarien, Republik Kroatien, Zypern, Tschechische Republik, Dänemark, Estland, Finnland, Frankreich, Deutschland, Griechenland, Ungarn, Irland, Italien, Lettland, Litauen, Luxemburg, Malta, Niederlande, Polen, Portugal, Rumänien, Slowakei, Slowenien, Spanien, Schweden, Australien, USA, Bahrain, Kanada, Brasilien, Japan, Neuseeland, China, Israel, Hongkong, Norwegen, Indonesien, Malaysia, Mexiko, Singapur, Südkorea, Schweiz, Taiwan, Thailand, Bangladesch, Belize, Bermuda, Bolivien, Barbados, Brunei Darussalam, Kaiman-Inseln, Dominica, Ecuador, Ägypten, Guernsey, Gibraltar, Guadeloupe, Grenada, Französisch-Guayana, Island, Jersey, Jordanien, Kambodscha, St. Kitts und Nevis, St. Lucia, Liechtenstein, Sri Lanka, Macau, Monaco, Malediven, Montserrat, Martinique, Nicaragua, Oman, Pakistan, Peru, Paraguay, Réunion, Turks- und Caicosinseln, Aruba, Saudi-Arabi. (EUR 14.53) Details... |
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - novo libro
2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… mais…
Achtung-Buecher.de MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien Custos de envio:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Details... |
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Livro de bolso
2010, ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… mais…
alibris.co.uk |
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - novo libro
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… mais…
Biblio.co.uk |
2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… mais…
Hugendubel.de Nr. 12119325. Custos de envio:, , spese di spedizione aggiuntive. (EUR 7.50) Details... |
ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… mais…
Codita, Roxana:
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - novo libro2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… mais…
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Livro de bolso
2010
ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… mais…
no/na Biblio.co.uk
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - novo libro
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… mais…
2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… mais…
Dados bibliográficos do melhor livro correspondente
Autor: | |
Título: | |
Número ISBN: |
Dados detalhados do livro - Contingency Factors of Marketing-Mix Standardization
EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: Betriebswirtschaftlicher Verlag Gabler
312 Páginas
Peso: 0,488 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-04-09T21:40:40+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-06-16T18:37:15+01:00 (Lisbon)
Número ISBN/EAN: 9783834925961
Número ISBN - Ortografia alternativa:
3-8349-2596-9, 978-3-8349-2596-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: roxan, rox, gabler verlag
Título do livro: marketing mix, com mix, marketing consumer, europe central
Dados da editora
Autor: Roxana Codita
Título: Applied Marketing Science / Angewandte Marketingforschung; Contingency Factors of Marketing-Mix Standardization - German Consumer Goods Companies in Central and Eastern Europe
Editora: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
312 Páginas
Ano de publicação: 2010-12-09
Wiesbaden; DE
Impresso / Feito em
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXII, 312 p. 52 illus.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization Theory; Resource-Based View; Wirtschaftswissenschaft; Marketing; Management; Management und Managementtechniken; EA
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.Outros livros adicionais, que poderiam ser muito similares com este livro:
Último livro semelhante:
9783834961693 Contingency Factors of Marketing-Mix Standardization (Roxana Codita)
< Para arquivar...