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Consumer Trap : Big Business Marketing in American Life by Michael Dawson - Michael Dawson
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Michael Dawson:

Consumer Trap : Big Business Marketing in American Life by Michael Dawson - livro usado

ISBN: 9780252028090

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the pe… mais…

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Michael Dawson:

The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Livro de bolso

ISBN: 9780252028090

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Michael Dawson:
The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - encadernado, livro de bolso

ISBN: 9780252028090

University of Illinois Press. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. P… mais…

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The Consumer Trap: Big Business Marketing in American Life (History of Communication) - Dawson, Michael
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Dawson, Michael:
The Consumer Trap: Big Business Marketing in American Life (History of Communication) - encadernado, livro de bolso

2003, ISBN: 9780252028090

University of Illinois Press, Gebundene Ausgabe, 203 Seiten, Publiziert: 2003-05-01T00:00:01Z, Produktgruppe: Book, Verkaufsrang: 17755, Handels-, Gesellschafts- & Wirtschaftsrecht, Recht… mais…

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Dawson, Michael:
Consumer Trap : Big Business Marketing in American Life - livro usado

ISBN: 9780252028090

University of Illinois Press. Used - Very Good. Former Library book. Great condition for a used book! Minimal wear., University of Illinois Press, 3

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The Consumer Trap: Big Business Marketing in American Life (History of Communication)
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0252028090


The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

Dados detalhados do livro - The Consumer Trap: Big Business Marketing in American Life (History of Communication)


EAN (ISBN-13): 9780252028090
ISBN (ISBN-10): 0252028090
Livro de capa dura
Livro de bolso
Ano de publicação: 2003
Editor/Editora: University of Illinois Press

Livro na base de dados desde 2008-03-15T07:22:40+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-03-20T11:05:07+00:00 (Lisbon)
Número ISBN/EAN: 0252028090

Número ISBN - Ortografia alternativa:
0-252-02809-0, 978-0-252-02809-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: michael dawson
Título do livro: american business, history marketing, the trap, consumer trap, the big five for life

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