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Sandberg, B: Managing and Marketing Radical Innovations - Birgitta Sandberg
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Birgitta Sandberg:

Sandberg, B: Managing and Marketing Radical Innovations - encadernado, livro de bolso

ISBN: 9780415433075

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… mais…

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Managing and Marketing Radical Innovations: Marketing New Technology
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ISBN: 9780415433075

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… mais…

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Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology, Band 8) - Sandberg, Birgitta (Turku School of Economics, Finland)
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Sandberg, Birgitta (Turku School of Economics, Finland):
Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology, Band 8) - encadernado, livro de bolso

2008

ISBN: 9780415433075

Taylor & Francis Ltd, Gebundene Ausgabe, Auflage: Illustrated, 288 Seiten, Publiziert: 2008-03-28T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 70 black & white illustrations, 7 black, … mais…

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Birgitta Sandberg:
Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organizations and Technology) - encadernado, livro de bolso

2008, ISBN: 9780415433075

Routledge, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Pleas… mais…

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Managing and Marketing Radical Innovations - Birgitta Sandberg
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Birgitta Sandberg:
Managing and Marketing Radical Innovations - encadernado, livro de bolso

ISBN: 9780415433075

Hardback, [PU: Taylor & Francis Ltd], Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with deta… mais…

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Managing and Marketing Radical Innovations: Marketing New Technology

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.

Dados detalhados do livro - Managing and Marketing Radical Innovations: Marketing New Technology


EAN (ISBN-13): 9780415433075
ISBN (ISBN-10): 041543307X
Livro de capa dura
Ano de publicação: 2008
Editor/Editora: Taylor & Francis Ltd
288 Páginas
Peso: 0,581 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-02-09T16:51:11+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-08-22T12:47:43+01:00 (Lisbon)
Número ISBN/EAN: 041543307X

Número ISBN - Ortografia alternativa:
0-415-43307-X, 978-0-415-43307-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: sandberg, birgitta, finland
Título do livro: marketing, organization studies, innovation managing, radical technology


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