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Tactical Transparency - Shel Holtz
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Shel Holtz:

Tactical Transparency - novo libro

ISBN: 9780470399378

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Trans… mais…

  - Ebook, Englisch, Neuware Custos de envio:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
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Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - Holtz, Shel; Havens, John C.
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Holtz, Shel; Havens, John C.:

Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - novo libro

2008, ISBN: 0470399376

In englischer Sprache. Verlag: John Wiley & Sons, Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nitio… mais…

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Wiley:
Tactical Transparency - novo libro

2008

ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… mais…

  - MPN: , SKU 10494969 Custos de envio:zzgl. Versandkosten, mais custos de envio
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Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - Daniel A. Strachman
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Daniel A. Strachman:
Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - novo libro

ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its uni… mais…

No. 9780470399378. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
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Tactical Transparency (eBook, PDF) - Holtz, Shel; Havens, John C.
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Holtz, Shel; Havens, John C.:
Tactical Transparency (eBook, PDF) - novo libro

ISBN: 9780470399378

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… mais…

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Dados detalhados do livro - Tactical Transparency


EAN (ISBN-13): 9780470399378
ISBN (ISBN-10): 0470399376
Ano de publicação: 2008
Editor/Editora: Wiley, J
288 Páginas
Língua: eng/Englisch

Livro na base de dados desde 2009-03-07T12:39:54+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-02-05T15:54:31+00:00 (Lisbon)
Número ISBN/EAN: 0470399376

Número ISBN - Ortografia alternativa:
0-470-39937-6, 978-0-470-39937-8
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: john holt, holtz
Título do livro: der brand, tactical, leaders the, social media, leverage


Dados da editora

Autor: Shel Holtz; John C. Havens
Título: International Association of Business Communities; Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Editora: Jossey-Bass; John Wiley & Sons
288 Páginas
Ano de publicação: 2008-11-10
Língua: Inglês
23,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Unternehmensstrategie; Wirtschaft u. Management; Strategisches Management; BB

Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nition. 2. Someone May Be Looking: Transparency Done Right andWrong. 3. Do You Have What It Takes? Characteristics of TransparentOrganizations. Part Two: Tactics. 4. From Prospects to People: Why Opaque Selling Doesn'tDeliver Long-Term Return on Investment. 5. Follow the Money: Financial Communications. 6. When Things Go Bad: Transparency During a Crisis. 7. Exposing the Company to the Employees Who Make It Work:Internal Transparency. 8. Meet the Press: Traditional Public Relations and MediaRelations. 9. The View from the Top: The Role of Leadership. 10. En-Gauge the Conversation: How Issues Blogs Show PeopleYou're Listening. 11. From the Inside Looking Out: Employee Involvement. 12. Transparency Beyond Text: How Audio, Video, and InteractiveMedia Build Trust. 13. Profi le and Privacy: Transparency in Social Networks. 14. The Case for Face-to-Face: Transparency in Person. Part Three: Making It Real. 15. The Toothpaste Is Out of the YouTube: Addressing Loss ofControl with Transparent Tactics. 16. Yeah, But . . . : Overcoming Objections. 17. Your Road Map to Transparency: Creating a Plan. 18. What's Next? The Future of Transparency. Notes. Acknowledgments. The Authors. Index.

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