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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… mais…
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2009, ISBN: 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… mais…
2009, ISBN: 9780470527757
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updat… mais…
2009
ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, eBooks, eBook Download (EPUB), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2009
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Wiley]
Dados bibliográficos do melhor livro correspondente
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Dados detalhados do livro - Eating the Big Fish
EAN (ISBN-13): 9780470527757
ISBN (ISBN-10): 0470527757
Ano de publicação: 2009
Editor/Editora: John Wiley & Sons
368 Páginas
Língua: eng/Englisch
Livro na base de dados desde 2011-10-18T15:05:49+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-10-11T08:33:52+01:00 (Lisbon)
Número ISBN/EAN: 0470527757
Número ISBN - Ortografia alternativa:
0-470-52775-7, 978-0-470-52775-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: morgan
Título do livro: der brand, know your fish, challenger against compete leaders brands eating brand fish, big five, the fish who could wish, your inner fish
Dados da editora
Autor: Adam Morgan
Título: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders
Editora: Wiley; John Wiley & Sons
368 Páginas
Ano de publicação: 2009-04-16
Língua: Inglês
23,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Werbung; Advertising; Business & Management; Werbung; Wirtschaft u. Management; Werbung; BB
Preface. Foreword by Antonio Lucio. Part 1: The Size and Nature of the Big Fish. 1. The Law of Increasing Returns. 2. The Consumer Isn't. 3. What Is a Challenger Brand? Part 2: The Eight Credos of Successful ChallengerBrands. 4. The First Credo: Intelligent Naivety. 5. Monsters and Other Challenges: Gaining Clarity on theCenter. 6. The Second Credo: Build a Lighthouse Identity. 7. The Third Credo: Take Thought Leadership of the Category. 8. The Fourth Credo: Create Symbols of Re-Evaluation. 9. The Fifth Credo: Sacrifice. 10. The Sixth Credo: Overcommit. 11. The Seventh Credo: Using Communications and Publicity toEnter Social Culture. 12. The Eight Credo: Become Idea-Centered, NotConsumer-Centered. Part 3: Applying the Challenger Program. 13. Writing the Challenger Program: The Two-Day Off-Site. 14. The Scope of the Lighthouse Keeper. Part 4: Mind-Set, Culture, and Risk. 15. Challenger as a State of Mind: Staying Number One MeansThinking Like a Number Two. 16. Risk, Will, and the Circle of Rope. References and Sources. Acknowledgments for the Second Edition. Photo Credits. Index.Outros livros adicionais, que poderiam ser muito similares com este livro:
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