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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - Marcel Danesi
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Marcel Danesi:

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - livro usado

ISBN: 9780742555440

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding rea… mais…

used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encadernado, livro de bolso

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, guter Zustand, [PU: Rowman & Littlefield Publishers], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are cl… mais…

NOT NEW BOOK. Custos de envio: EUR 18.15 GF Books, Inc., Hawthorne, CA, U.S.A. [64674448] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encadernado, livro de bolso

2007

ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, [PU: Rowman & Littlefield Publishers], Independent family-run bookstore for over 50 years! Buy with confidence! Book is in acceptable condition with wear … mais…

NOT NEW BOOK. Custos de envio: EUR 42.54 Books Unplugged, Freeport, NY, U.S.A. [74050220] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - encadernado, livro de bolso

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, sehr guter Zustand, [PU: Rowman & Littlefield Publishers, Incorporated], Former library book; may include library markings. Used book that is in excellent… mais…

NOT NEW BOOK. Custos de envio: EUR 6.36 Better World Books, Mishawaka, IN, U.S.A. [51315977] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encadernado, livro de bolso

ISBN: 9780742555440

Hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

Custos de envio: EUR 17.62 Bonita

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Dados detalhados do livro - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Livro de capa dura
Livro de bolso
Ano de publicação: 2007
Editor/Editora: ROWMAN & LITTLEFIELD
211 Páginas
Peso: 0,635 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-06-20T14:25:08+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-09-29T21:31:32+01:00 (Lisbon)
Número ISBN/EAN: 0742555445

Número ISBN - Ortografia alternativa:
0-7425-5544-5, 978-0-7425-5544-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: danesi marcel, marcel just
Título do livro: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising


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