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Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Lamar Muse
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Lamar Muse:

Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Livro de bolso

ISBN: 1571687394

[SR: 2279208], Paperback, [EAN: 9781571687395], Eakin Pr, Eakin Pr, Book, [PU: Eakin Pr], Eakin Pr, When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted t… mais…

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Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Lamar Muse
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Lamar Muse:

Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Livro de bolso

ISBN: 1571687394

[SR: 2279208], Paperback, [EAN: 9781571687395], Eakin Pr, Eakin Pr, Book, [PU: Eakin Pr], Eakin Pr, When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted t… mais…

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Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Muse, Lamar
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Muse, Lamar:
Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Livro de bolso

2003

ISBN: 1571687394

[EAN: 9781571687395], Used, good, [PU: Eakin Pr], Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have so… mais…

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Southwest Passage: The Inside Story of Southwest Airlines Formative Years - Muse, Lamar
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Muse, Lamar:
Southwest Passage: The Inside Story of Southwest Airlines Formative Years - Livro de bolso

2002, ISBN: 9781571687395

Eakin Pr, Paperback, 245 Seiten, Publiziert: 2002-10-01T00:00:01Z, Produktgruppe: Book, 0.5 kg, Biographies & Memoirs, Biographies & Histories, Business, Finance & Law, Subjects, Books, T… mais…

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Muse, Lamar:
Southwest Passage: The Inside Story of Southwest Airlines' Formative Years - Livro de bolso

ISBN: 9781571687395

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book., 2.5

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Southwest Passage: The Inside Story of Southwest Airlines Formative Years
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1571687394


When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn’t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry’s only profitable major company.

Money magazine has named Southwest Airlines’ common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second.

Now Southwest’s founding president and CEO (1970–78), Lamar Muse, offers a definitive account of the airline’s scrappy beginning. The principles and practices that assured the company’s success were, largely, Muse’s own. Those same winning strategies continue to sustain the company through the market’s ups and downs.

During his school days in Palestine, Texas, Muse was known by the nickname "Ug," short for "ugly." He never earned a college degree. But with a brilliant and broad understanding of complex market forces, he bypassed "business as usual" to launch Southwest Airlines.

Lamar Muse established Southwest using clear, practical, timeless solutions. Likewise, in Southwest Passage, he delivers plain facts and informed opinions that replace convoluted outsider accounts of the company’s history. For anyone wondering how the air industry can renew itself, how Southwest achieved its dominance, or how business really w

Dados detalhados do livro - Southwest Passage: The Inside Story of Southwest Airlines Formative Years


EAN (ISBN-13): 9781571687395
ISBN (ISBN-10): 1571687394
Livro de bolso
Ano de publicação: 2003
Editor/Editora: Eakin Pr

Livro na base de dados desde 2007-11-26T21:48:09+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-06-27T15:10:14+01:00 (Lisbon)
Número ISBN/EAN: 1571687394

Número ISBN - Ortografia alternativa:
1-57168-739-4, 978-1-57168-739-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: muse

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