2018, ISBN: 9781884735431

Edição encadernada

USA: T. Nelson, 1979. T. Nelson 1979 First Edition Very Good/Good++ DJ Light wear to red boardes with faint bumping to bottom corners, solid structure, tight bright unmarked pages. Slight… mais…

USA: T. Nelson, 1979. T. Nelson 1979 First Edition Very Good/Good++ DJ Light wear to red boardes with faint bumping to bottom corners, solid structure, tight bright unmarked pages. Slight wrinkling to jacket o/w VG, jacket has slight edgewear and mended tears. LARGE HEAVY ITEM.. First Edition. Hardcover. Very Good/Good++ DJ. No Exp., T. Nelson, 1979, 2.75, Penguin UK. Very Good. 6.02 x 0.63 x 9.21 inches. Paperback. 1837. 230 pages. <br>A guide to becoming a recognized expert in your fi eld Too many people believe that if they keep their heads down a nd work hard, they will be lauded as experts on the merits of the ir work. But that's simply not true anymore. To make a name for y ourself, you have to capitalize on your unique perspective and kn owledge and inspire others to listen and take action. But becomin g a thought leader is a mysterious and opaque process. Where do t he ideas come from, and how do they get noticed? Dorie Clark exp lains how to identify the ideas that set you apart and promote th em successfully. The key is to recognize your own value, cultivat e your expertise, and put yourself out there. Featuring vivid ex amples and drawing on interviews with Seth Godin, Robert Cialdini , and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a communit y of followers. She offers not mere self-promotion, but an opport unity to change the world for the better while giving you the ult imate job insurance. Editorial Reviews Review For those just st arting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establish ing your brand and your influence as an expert. -Library Journal [Stand Out] provides an almost painless way to uncover and buil d your 'brand.' -Booklist It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path. With compelling advice from many of the world's top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that's both informative and motivating. - -Adam Grant, Wharton professor of psychology and author of Give a nd Take This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to ma turity. Read this book and your revolution will be officially in motion. Highly recommended. --Michael Port, author of Book Yours elf Solid In today's crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Do rie Clark clearly and powerfully teaches you how to become a reco gnized expert in your field, leading to more opportunities, incom e, and impact in the world. --Pamela Slim, author of Body of Wor k This isn't another book about marketing. It's a book about how to develop an idea and a voice powerful enough to deserve a powe rful following and real influence. It's about how to stand out in the ways that matter. --Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing Dorie Clark has developed a n engaging resource to differentiate yourself in today's marketpl ace. From finding your niche, or big idea, to building your audie nce, Clark effortlessly guides you through the process to inspire others. --Keith Ferrazzi, author of Never Eat Alone and Who's Go t Your Back Dorie Clark is a thought leader in how to be a thoug ht leader. She's an expert in how to be an expert. Her book offer s clear tips on how to stand out, whether you're a blogger, a roc ket designer, or a laundry machine reviewer. --A. J. Jacobs, auth or of The Know-It-All --This text refers to an out of print or un available edition of this title. From the Back Cover Praise for Stand Out It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path. With compelling a dvice from many of the world's top influencers, as well as her ow n impressive journey, Dorie Clark has written a highly accessible book that's both informative and motivating. --Adam Grant, Whart on professor and author of Give and Take This is the book for yo u if you are starting any kind of personal, professional, or soci etal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended. --Mi chael Port, author of Book Yourself Solid In today's crowded ma rketplace, having a great résumé or business idea is not enough t o be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, lea ding to more opportunities, income, and impact in the world.--Pam ela Slim, author of Body of Work This isn't another book about m arketing. It's a book about how to develop an idea and a voice po werful enough to deserve a powerful following and real influence. It's about how to stand out in the ways that matter. --Ryan Holi day, author of The Obstacle Is the Way and Growth Hacker Marketin g Dorie Clark has developed an engaging resource to differentiat e yourself in today's marketplace. The focus is a shift away from anticipating merits for hard work toward proactively creating yo ur own space within your company or in the community to become an acknowledged expert in your field. From finding your niche, or b ig idea, to building your audience, Clark effortlessly guides you through the process to inspire others. --Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back Dorie Clark is a thou ght leader in how to be a thought leader. She's an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you're a blogger, a rocket designer or a laundry machine reviewer. --AJ Jacobs, author of Drop Dead Healthy and The Year o f Living Biblically --This text refers to an out of print or unav ailable edition of this title. From the Inside Flap Too many peo ple believe that if they keep their heads down and work hard, the y'll be recognized on the merits of their work. But that's simply not true anymore. Safe jobs disappear daily, and the clamor of e veryday life drowns out ordinary contributions. To make a name fo r yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and insp ire others to take action. But in a noisy world where it seems ev erything's been said--and shouted from the rooftops--how can your ideas stand out? Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews w ith more than fifty thought leaders in fields ranging from busine ss to genomics to urban planning, Dorie Clark shows how these mas ters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developin g and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the idea s that set you apart. Of course, having a breakthrough insight i s only half the battle. If you really want to share your ideas, y ou have to find a way to build an audience, communicate your mess age, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage y our existing networks, attract new people to your cause, and, ult imately, build a community around your ideas. Featuring vivid ex amples based on interviews with influencers such as Seth Godin, D avid Allen, and Daniel Pink, Clark shows you how to break through and ensure your ideas get noticed. Becoming a thought leader, in your company or in your profession, is the ultimate career insur ance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buri ed inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. T he world needs your insights, and it's time to be bold. --This te xt refers to an out of print or unavailable edition of this title . Excerpt. ® Reprinted by permission. All rights reserved. Intr oduction You have something to say to the world. You have a cont ribution to make. Each of us has ideas that can reshape the world , in large ways or small. It might be developing a new business p rocess, creating a new literary movement, or finding a new way to deliver humanitarian aid. It could be changing how the world loo ks at a political cause, or how students are taught, or how the c orporate world should handle work-life balance. Whatever your iss ue, if you really want to make an impact, it's important for your voice to be heard. Yet too many of us shrink back when it comes to finding and sharing our ideas with the world. We assume the l eading experts must have some unique talent or insight. We assume that our own ideas may not measure up. We assume that working ha rd and keeping our heads down will be enough to move our careers forward. But none of those things is true. Most recognized expert s achieved success not because of some special genius, but becaus e they learned how to put disparate elements together and present ideas in a new and meaningful way. That's a skill anyone-with ha rd work-can practice and learn. And more and more, it's essential . In today's competitive economy, it's not enough to simply do yo ur job well. Developing a reputation as an expert in your field a ttracts people who want to hire you, do business with you and you r company, and spread your ideas. It's the ultimate form of caree r insurance. It's overstating the case to claim that there's a s urefire formula for becoming a recognized authority in your field . But are there patterns? A common set of principles that almost every respected leader follows, consciously or unconsciously? Wit hout a doubt. With hard work and smarts, almost any professional could become a thought leader in his or her company or field. Few ever try-and that's your competitive advantage. If you're willin g to take the risk of sharing yourself and your ideas with the wo rld, you're far ahead of the majority, who stay silent. You were meant to make an impact. Now is the time to start. BECOMING A R ECOGNIZED EXPERT Let's get clear on definitions. In this book, I 'll be talking about how to become a recognized expert-a thought leader-in your field. First, if you are a thought leader, you're known for your ideas. If you have celebrity without intellectual content backing it up, you might as well be a reality TV star. Ki m Kardashian, whatever her other virtues, is not a thought leader . Second, you must have followers in order to be a thought leader . Being an expert is great, but it's not sufficient-it merely imp lies you know what you're doing. Thought leaders strive to make a n impact, and that requires them to get outside the ivory tower a nd ensure that their message is accessible and actionable. It's a lso important to note that you don't need to be the world's leadi ng authority on a subject; you can be a thought leader in your co mpany or in your community as well. Recently there's been some c ultural blowback about the concept of thought leadership itself ( a term coined in 1994 by Joel Kurtzman, then the editor in chief of Strategy + Business magazine, regarding thinkers whose ideas m erited attention1). In a Harvard Business Review article, Sarah G reen pushed back on the notion, asking, Don't we have enough ambi tious workers leaning in so far that they're toppling out of thei r desk chairs? Enough 'thought leaders' selling dubious credentia ls and platitudinous advice? Do our workplaces really need more l adder-climbing, cheese-moving self-promoters?2 The underlying as sumption seems to be that aspiring to the creation of new and imp ortant ideas is somehow sleazy, or a form of strategic puffery. A dmittedly, some advice on thought leadership is vapid and banal, just as some advice on marketing, or strategy, or finance can be. But sharing your ideas with the world-when done right-is a far m ore meaningful act. Often, it looks like bravery. When Diane Mul cahy was hired by the $2 billion Kauffman Foundation to manage it s private equity and venture capital portfolio, she realized some thing was wrong. The foundation had invested in more than one hun dred VC funds over two decades, but as a former venture capitalis t, she realized the returns were far less than they theoretically should have been. Figuring out what was going wrong was importan t for the foundation's finances, but also for its mission. If ven ture capital was broken, the Kauffman Foundation-which focuses in tensively on supporting entrepreneurship-needed to understand why . Mulcahy began investigating, and the numbers weren't pretty. V enture capital has had poor returns for over a decade, and the an alysis we did on our own portfolio showed VC returns had not beat en the public markets, which is a terrible thing to have to say, she recalls. Venture capital promises to beat the public indexes by a fairly high margin-that's the only reason you'd invest in a private partnership that ties up your money for a decade and char ges high fees. It was a very big deal to come out and say, with a lot of data to back it up, that venture capital doesn't deliver on its promises. Mulcahy's report didn't name names or criticize specific VC firms. But it laid bare Kauffman's own investment po rtfolio, a striking move in an industry that's generally opaque. She took on the sacred cows of the industry, highlighting the ove rly generous terms VC firms negotiate for themselves. VCs go arou nd talking about what great investors they are, she says, but in actuality, they're paid on fees regardless of how good an investo r they are. Indeed, VCs running a $1 billion fund make $20 millio n a year from fees, even before a single investment is made. She started facing resistance even before the report was published. I had at least a handful of people say to me during interviews, ' Diane, why are you doing this? You'll never work in this industry again.' Some people said it in a genuinely personal, caring way, and others said it in a mildly threatening way. There was a sens e that if you're going to write things like this, reports that ar e provocative and go against the accepted narrative, your career in this industry is over. Once the report was released, the fire storm intensified. Her report was widely discussed by industry bl ogs and in the news media, but it didn't make Kauffman, or Mulcah y, popular in some quarters. Some asked why they were killing ven ture capital or tryin, Penguin UK, 1837, 3, Feiwel & Friends. Very Good. 5.9 x 0.99 x 8.58 inches. Hardcover. 2018. 256 pages. <br>S. A. Bodeen delivers yet another heart-pounding Y A thriller in The Tomb, where Kiva and Seth must fight to save wh at remains of human civilization even as they fight their feeling s for each other. Nothing is as it seems. These are the first words Kiva's best friend Seth says, after three years of silence . Kiva thought she was growing up in ancient Alexandria. That's what she and all her classmates had been led to believe by their parents. It turns out she was living in virtual reality, in a sl eep chamber in deep space, and three years ago, Seth woke up. Now it's her turn to join him. Together, Kiva and Seth must take a n escape shuttle to search for the engine part their home ship ne eds to keep running. But it's been a long time since the Krakatoa has communicated with any of the other three ships harboring hum an civilization. Kiva and Seth are not sure what they'll find if and when they finally make contact. Danger, romance and twists you'll never see coming abound in this high-stakes science fictio n adventure. Editorial Reviews Review Praise for The Tomb: Re luctant readers and fans of Jeff Hirsch will come for the Matrix- like premise and stay for the characters' evolving relationship . . . Bodeen's latest is a high-stakes page-turner with a tight pl ot. Booklist Praise for The Compound: A YALSA Quick Pick for R eluctant Readers A high-wire act of a first novel, a thriller th at exerts an ever-tighter grip on readers. . . . The audience wil l feel the pressure closing in on them as they, like the characte rs, race through hairpin turns in the plot toward a breathless cl imax. Publishers Weekly, starred review Praise for The Raft: . ..readers who pass this novel around will have lots of fun debati ng exactly what saves her [Robie] in the end. Bulletin of the Ce nter for Children's Books This book will satisfy anyone who like s a good survival story. School Library Journal A compelling sur vival adventure. Kirkus ...an old-fashioned adventure story. Hor n Book Praise for The Detour: With a tidy plot and a heroine re aders will warm up to, this is a solid choice for thriller and my stery fans who aren't quite ready for Stephen King. School Librar y Journal About the Author S. A. Bodeen is the author of The Gar den and The Compound, which earned her an ALA Quick Pick for Youn g Adults, a Bank Street Best Children's Book of the Year, and a P ublishers Weekly Flying Start. She is also the author of several picture books, including Elizabeti's Doll, winner of the Ezra Jac k Keats Award. Bodeen grew up on a dairy farm in Wisconsin. Her f irst friends were cows, which she named after characters in books . From there she went on to be a Peace Corps volunteer in East Af rica, and has lived in seven states, as well as a remote Pacific island. She adores books and is a big fan of cheese. She lives in Oregon. ., Feiwel & Friends, 2018, 3, UsedGood. Good solid copy, mild to moderate reading/age wear, no DJ if issued, may have some light markings or exowner inscription. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount., 0, Caddo, OK, U.S.A.: Professional Communications, Incorporated, 1999. a solid copy; ---------- SATISFACTION GUARANTEED --------- ALL ORDERS SHIPPED PROMPTLY ------ (4/28/22- 52843 ). First Edition. Paper. Fine. Illus. by Illustrated Throughout. 4 x 7"., Professional Communications, Incorporated, 1999, 5<