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Conjoint Measurement : Methods and Applications - Gustafsson, Anders [Herausgeber] ; Herrmann, Andreas [Herausgeber] ; Huber, Frank [Herausgeber]
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Gustafsson, Anders [Herausgeber] ; Herrmann, Andreas [Herausgeber] ; Huber, Frank [Herausgeber]:

Conjoint Measurement : Methods and Applications - encadernado, livro de bolso

2007, ISBN: 3540714030

[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… mais…

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Conjoint Measurement - Gustafsson, Anders / Herrmann, Andreas / Huber, Frank (eds.)
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Gustafsson, Anders / Herrmann, Andreas / Huber, Frank (eds.):

Conjoint Measurement - encadernado, livro de bolso

ISBN: 9783540714033

[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present … mais…

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Conjoint Measurement - Gustafsson, Anders Herrmann, Andreas Huber, Frank
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Gustafsson, Anders Herrmann, Andreas Huber, Frank:
Conjoint Measurement - encadernado, livro de bolso

2007

ISBN: 9783540714033

[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… mais…

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Anders Gustafsson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor):
Conjoint Measurement: Methods and Applications - encadernado, livro de bolso

2007, ISBN: 9783540714033

Springer, 2007-11-28. 4th. Hardcover. Used:Good., Springer, 2007-11-28, 0

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Conjoint Measurement - Anders Gustafsson; Andreas Herrmann; Frank Huber
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Anders Gustafsson; Andreas Herrmann; Frank Huber:
Conjoint Measurement - encadernado, livro de bolso

2007, ISBN: 9783540714033

Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007

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Conjoint Measurement
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Número ISBN:

3540714030


This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Dados detalhados do livro - Conjoint Measurement


EAN (ISBN-13): 9783540714033
ISBN (ISBN-10): 3540714030
Livro de capa dura
Livro de bolso
Ano de publicação: 2007
Editor/Editora: Springer Berlin
373 Páginas
Peso: 0,694 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-10-06T11:14:56+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-10-26T13:37:45+01:00 (Lisbon)
Número ISBN/EAN: 3540714030

Número ISBN - Ortografia alternativa:
3-540-71403-0, 978-3-540-71403-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: huber andreas, frank andreas, herrmann andreas, andreas fran, gustafsson, will anders, andre herrmann, herausgeber
Título do livro: oder, gustafsson, anders and, method and measurement

Dados da editora

Autor: Anders Gustafsson; Andreas Herrmann; Frank Huber
Título: Conjoint Measurement - Methods and Applications
Editora: Springer; Springer Berlin
373 Páginas
Ano de publicação: 2007-09-19
Berlin; Heidelberg; DE
Impresso / Feito em
Peso: 0,733 kg
Língua: Inglês
139,09 € (DE)
142,99 € (AT)
153,50 CHF (CH)
POD
VIII, 373 p. 39 illus.

BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Evaluation; Mapping; Market research; Sales; Simulation; calculus; design; development; e-learning; game theory; marketing; modeling; optimization; preference measurement; utility theory; Statistics for Business, Management, Economics, Finance, Insurance; Management; Marketing; Statistics in Business, Management, Economics, Finance, Insurance; Management; Wahrscheinlichkeitsrechnung und Statistik; Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management; Management und Managementtechniken; BB; BC; EA

Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.

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