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The Quintessence of Intercultural Business Communication / Melanie Moll / Buch / Quintessence Series / HC runder Rücken kaschiert / VIII / Englisch / 2012 / Springer Berlin / EAN 9783642282379 - Moll, Melanie
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The Quintessence of Intercultural Business Communication / Melanie Moll / Buch / Quintessence Series / HC runder Rücken kaschiert / VIII / Englisch / 2012 / Springer Berlin / EAN 9783642282379 - encadernado, livro de bolso

2012, ISBN: 9783642282379

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The Quintessence of Intercultural Business Communication (Quintessence Series) - encadernado, livro de bolso

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2012, ISBN: 9783642282379

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Moll, Melanie:
The Quintessence of Intercultural Business Communication (Quintessence Series) - encadernado, livro de bolso

2012, ISBN: 9783642282379

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The Quintessence of Intercultural Business Communication (Quintessence Series)
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3642282377


Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.

Dados detalhados do livro - The Quintessence of Intercultural Business Communication (Quintessence Series)


EAN (ISBN-13): 9783642282379
ISBN (ISBN-10): 3642282377
Livro de capa dura
Ano de publicação: 2012
Editor/Editora: Springer
119 Páginas
Peso: 0,374 kg
Língua: Englisch

Livro na base de dados desde 2008-07-08T06:24:33+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-09-30T11:34:03+01:00 (Lisbon)
Número ISBN/EAN: 3642282377

Número ISBN - Ortografia alternativa:
3-642-28237-7, 978-3-642-28237-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: moll, mol
Título do livro: intercultural business communication, com, quin, communication for business, melanie, quintessence

Dados da editora

Autor: Melanie Moll
Título: Quintessence Series; The Quintessence of Intercultural Business Communication
Editora: Springer; Springer Berlin
120 Páginas
Ano de publicação: 2012-10-31
Berlin; Heidelberg; DE
Impresso / Feito em
Língua: Inglês
74,89 € (DE)
76,99 € (AT)
83,00 CHF (CH)
POD
VIII, 120 p.

BB; Hardcover, Softcover / Wirtschaft/Internationale Wirtschaft; Entwicklungsökonomie und Schwellenländer; Verstehen; Wirtschaft; business communication; globalisation; intercultural communcation; Emerging Markets and Globalization; Human Resource Management; Management; Personalmanagement, HRM; Management und Managementtechniken; EA; BC

Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.
Includes a unique chapter on the current global metaculture, and its impact on communication Numerous transcripts of real dialogues, business meetings, and informal intercultural conversations allow the reader to practice hands-on analyses Specific questions at the end of each chapter stimulate further thought, research, and even group discussion

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