ISBN: 9783846502907

The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country´s achievements in an area that is highly intensive … mais…

The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country´s achievements in an area that is highly intensive in science and technology. The industry has achieved almost complete technological self-reliance. It is nearly self-sufficient in the area of bulk drugs and has developed skills to process the high quality formulations such as dispersible tablets, capsules including sustained release ones, gels, drops and IV fluids.After the WTO era industry witnessed several changes and passed through a transitory phase.This study has tried to answer two major issues ie.what should be industry´s response to the rapidly changing environment and how should industry gear itself to meet the new challenges and opportunities? The study has also focused on issues like self-medication and role of government in the growth of the industry.An attempt has been made to analyze the environment and recommend the strategies for survival and growth of pharmaceutical industry in India.The book will be useful to those who are interested in understanding the marketing and promotional strategies available to pharmaceutical industry Problems and Prospects Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing<

ISBN: 9783846502907

The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country´s achievements in an area that is highly intensive … mais…

The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country´s achievements in an area that is highly intensive in science and technology. The industry has achieved almost complete technological self-reliance. It is nearly self-sufficient in the area of bulk drugs and has developed skills to process the high quality formulations such as dispersible tablets, capsules including sustained release ones, gels, drops and IV fluids.After the WTO era industry witnessed several changes and passed through a transitory phase.This study has tried to answer two major issues ie.what should be industry´s response to the rapidly changing environment and how should industry gear itself to meet the new challenges and opportunities? The study has also focused on issues like self-medication and role of government in the growth of the industry.An attempt has been made to analyze the environment and recommend the strategies for survival and growth of pharmaceutical industry in India.The book will be useful to those who are interested in understanding the marketing and promotional strategies available to pharmaceutical industry Problems and Prospects Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<

2011, ISBN: 9783846502907

Erscheinungsdatum: 09/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Marketing of Pharmaceutical Products in India, Titelzusatz: Problems and Prospects, Autor: Dave, … mais…

Erscheinungsdatum: 09/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Marketing of Pharmaceutical Products in India, Titelzusatz: Problems and Prospects, Autor: Dave, Darshana, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 268, Informationen: Paperback, Gewicht: 414 gr, Verkäufer: averdo Belletristik<

ISBN: 9783846502907

Marketing of Pharmaceutical Products in India ab 79 EURO Problems and Prospects Medien > Bücher, LAP Lambert Acad. Publ.

2011, ISBN: 3846502901

Buch, gebundene Ausgabe, 268 S., Beilagen: Paperback, Erschienen: 2011 Problems and Prospects, LAP Lambert Acad. Publ.