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Mallik, Sadhna: Brand Management - novo libro
ISBN: 9788181522771
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and there… mais…
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favourable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount. Business Business eBook, Book Enclave<
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Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and there… mais…
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favourable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount. Business Business eBook, Book Enclave<
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EAN (ISBN-13): 9788181522771 ISBN (ISBN-10): 818152277X Editor/Editora: Book Enclave
Livro na base de dados desde 2014-03-28T08:52:52+00:00 (Lisbon) Página de detalhes modificada pela última vez em 2016-11-03T11:29:30+00:00 (Lisbon) Número ISBN/EAN: 818152277X
Número ISBN - Ortografia alternativa: 81-8152-277-X, 978-81-8152-277-1
