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2010, ISBN: 9780230210608
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2010, ISBN: 9780230210608
[ED: Hardcover], [PU: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan], Market forces are widely acknowledged to be at the heart of globalizing forces, and any co… mais…
ISBN: 9780230210608
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination… mais…
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Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination… mais…
2010, ISBN: 9780230210608
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 302 Seiten, Publiziert: 2010-04-09T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: XVI, 286 p. 1.29 kg, Recht, Kategorien, Bücher, Me… mais…
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Editor: Kelly-Holmes, H. Palgrave Macmillan, Hardcover, Auflage: 2010, 302 Seiten, Publiziert: 2010-04-09T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: XVI, 286 p. 0.59 kg, Books Global… mais…
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Dados detalhados do livro - Language and the Market Gerlinde Mautner Author
EAN (ISBN-13): 9780230210608
ISBN (ISBN-10): 0230210600
Livro de capa dura
Ano de publicação: 2010
Editor/Editora: Palgrave Macmillan UK Core >2
286 Páginas
Peso: 0,454 kg
Língua: eng/Englisch
Livro na base de dados desde 2011-04-18T08:20:06+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-10-10T07:43:58+01:00 (Lisbon)
Número ISBN/EAN: 9780230210608
Número ISBN - Ortografia alternativa:
0-230-21060-0, 978-0-230-21060-8
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mautner gerlinde, holmes
Título do livro: language
Dados da editora
Autor: Gerlinde Mautner
Título: Language and Globalization; Language and the Market
Editora: Palgrave Macmillan; Palgrave Macmillan UK
286 Páginas
Ano de publicação: 2010-04-09
London; GB
Língua: Inglês
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
Available
XVI, 286 p.
BB; Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Allgemeine und Vergleichende Sprachwissenschaft; Sprachwissenschaft, Linguistik; Verstehen; discourse; Diversity; e-commerce; economy; German; international marketing; Internet; language; management; marketing; recruiting; rhetoric; literary diction; Applied Linguistics; Stylistics; Economics; Media and Communication; Sociolinguistics; Office Management; Semantik, Diskursanalyse, Stilistik; Wirtschaftswissenschaft; Medienwissenschaften; Soziolinguistik; Office Management; EA; BC
List of Tables and Figures Acknowledgements Notes on Contributors Introduction: H.Kelly-Holmes & G.Mautner PART I: THEORISING LANGUAGE AND THE MARKET Language(s) and the Market: Theoretical and Empirical Work from a Management Perspective; G.Jack Markets and Language(s): The Sociolinguistic Perspective; H.Kelly-Holmes PART II: LANGUAGE, THE MARKET AND EMPLOYMENT 'Anyone doing something phonetic can attract business these days' The Demand and Supply of Accents in the Indian Call Centre Industry; C.Cowie Packaging English-speaking Products: Maid Agencies in Singapore; B.P.Lorente Recruiting the Best: English, Job Adverts and the Private Job Market in Sri Lanka; M.Herat & L.McLoughlin English and the Global Market: The Impact in the German Business Domain; S.K.Hilgendorf PART III: COMMERCIAL MULTILINGUALISM Language Policy and Multilingual Advertising in France: E.Martin Linguistic Landscapes and the Market; L.Edelman & D.Gorter Commodified English in East Asian Internet Advertising; J.S.Lee PART IV: REVITALISATION AND THE MARKET From Industrial Development to Language Planning: The Evolution of Údarás na Gaeltachta; J.Walsh E-Commerce and Minority Languages: A Welsh Perspective; D.Cunliffe, N.Pearson & S.Richards Urban Rap goes to Artic Lapland: Breaking Through and Saving the Endangered Inari Sámi Language; S.Leppänen & S.Pietikäinen PART V: IDEOLOGIES, MARKETS AND LANGUAGES English as Official State Language in Ohio: Economy Trumps Ideology; B.E.Evans Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective; B.L.Gunnarsson Raising Language Awareness or Reinforming Monolingual Norms? A Study of International Marketing Textbooks; H.Kelly-Holmes Speaking Commercial Femininities and Masculinities: Advertising Language in Cosmopolitan and Men's Health Magazine; H.Motschenbacher PART VI: CORPORATE DISCOURSES The Spread of Corporate Discourse to Other Social Domains; G.Mautner The Rhetoric of CorporateMission Statements: Virtues and Emotions for the Market; M.Isaksson & P.E.F.Jørgensen The Integration of Other Social Domains into Corporate Discourse: The Case of Political Metaphors; V.Koller PART VII: CONCLUSION Language and the Market: Approaches, Actors and Agendas; G.Mautner References Index< Para arquivar...