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M. Blades; C. Oates; F. Blumberg; B. Gunter: Advertising to Children - encadernado, livro de bolso
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books > Psychology Hard cover, Springer Shop<
Springer.com
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M. Blades; C. Oates; F. Blumberg; B. Gunter: Advertising to Children - encadernado, livro de bolso
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books > Psychology Hard cover, Palgrave<
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Advertising to Children: New Directions, New Media - novo libro
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books List_Books, [PU: Palgrave Macmillan]<
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Advertising to Children - encadernado, livro de bolso
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books > Psychology Hard cover, Springer Shop<
new in stock. Custos de envio:zzgl. Versandkosten. (EUR 0.00)
Advertising to Children - encadernado, livro de bolso
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books > Psychology Hard cover, Palgrave<
new in stock. Custos de envio:zzgl. Versandkosten. (EUR 0.00)
Advertising to Children: New Directions, New Media - novo libro
ISBN: 9780230252028
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… mais…
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Books List_Books, [PU: Palgrave Macmillan]<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
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This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.
Dados detalhados do livro - Advertising to Children
EAN (ISBN-13): 9780230252028 ISBN (ISBN-10): 0230252028 Livro de capa dura Ano de publicação: 2014 Editor/Editora: Palgrave Macmillan
Livro na base de dados desde 2014-09-27T18:40:01+01:00 (Lisbon) Página de detalhes modificada pela última vez em 2021-12-10T11:26:13+00:00 (Lisbon) Número ISBN/EAN: 9780230252028
Número ISBN - Ortografia alternativa: 0-230-25202-8, 978-0-230-25202-8 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: gunter, oates, günter blum, fran Título do livro: advertising
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