Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Di… mais…
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platformsToday's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.; PDF \ John Grant; Business,Finance and Law > Business & management > E-commerce: business aspects, Wiley<
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Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Di… mais…
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platformsToday's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.; PDF; Business,Finance and Law > Business & management > E-commerce: business aspects, Wiley<
hive.co.uk
No. 9780470538456. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Practical applications for using social media to boost yourbusinessEven today's most successful businesses are seeing shrinkingreturns on their advertising and marketing dollars. The Digi… mais…
Practical applications for using social media to boost yourbusinessEven today's most successful businesses are seeing shrinkingreturns on their advertising and marketing dollars. The DigitalHandshake explains why advertising and marketing are losingtheir effectiveness and how to solve the problem using social mediato corral elusive consumers. It explains the best practicalbusiness applications in current use and how you can use them toramp up your business.Using case studies gleaned from real businesses, author PaulChaney shows you how companies both large and small that can tapsocial media to mitigate market changes and reap valuable businessbenefit in the real world.* Explains how you can use social media to grow your business andconnect with consumers* Author Paul Chaney is a leading authority on blogging andsocial media* Covers practical, effective business applications for blogging,social networking, online video, microblogging and much more* Shows how to design a comprehensive marketing strategy usingtraditional and new media platformsToday's technology can either undermine your marketing effortsor enhance them. The Digital Handshake helps you make surethe Internet grows your business for the long run. E-Book, [PU: Wiley]<
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(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Di… mais…
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platformsToday's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.; PDF \ John Grant; Business,Finance and Law > Business & management > E-commerce: business aspects, Wiley<
- No. 9780470538456. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Di… mais…
Practical applications for using social media to boost your businessEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platformsToday's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.; PDF; Business,Finance and Law > Business & management > E-commerce: business aspects, Wiley<
- No. 9780470538456. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
Practical applications for using social media to boost yourbusinessEven today's most successful businesses are seeing shrinkingreturns on their advertising and marketing dollars. The Digi… mais…
Practical applications for using social media to boost yourbusinessEven today's most successful businesses are seeing shrinkingreturns on their advertising and marketing dollars. The DigitalHandshake explains why advertising and marketing are losingtheir effectiveness and how to solve the problem using social mediato corral elusive consumers. It explains the best practicalbusiness applications in current use and how you can use them toramp up your business.Using case studies gleaned from real businesses, author PaulChaney shows you how companies both large and small that can tapsocial media to mitigate market changes and reap valuable businessbenefit in the real world.* Explains how you can use social media to grow your business andconnect with consumers* Author Paul Chaney is a leading authority on blogging andsocial media* Covers practical, effective business applications for blogging,social networking, online video, microblogging and much more* Shows how to design a comprehensive marketing strategy usingtraditional and new media platformsToday's technology can either undermine your marketing effortsor enhance them. The Digital Handshake helps you make surethe Internet grows your business for the long run. E-Book, [PU: Wiley]<
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EAN (ISBN-13): 9780470538456 ISBN (ISBN-10): 0470538457 Ano de publicação: 2009 Editor/Editora: Wiley, J 240 Páginas Língua: eng/Englisch
Livro na base de dados desde 2010-11-19T00:32:37+00:00 (Lisbon) Página de detalhes modificada pela última vez em 2019-01-06T13:13:33+00:00 (Lisbon) Número ISBN/EAN: 9780470538456
Número ISBN - Ortografia alternativa: 0-470-53845-7, 978-0-470-53845-6 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: paul chan Título do livro: social media
Dados da editora
Autor: Paul Chaney Título: The Digital Handshake - Seven Proven Strategies to Grow Your Business Using Social Media Editora: Wiley; John Wiley & Sons 240 Páginas Ano de publicação: 2009-09-17 Língua: Inglês 17,99 € (DE) Not available (reason unspecified)
Foreword Ann Handley, Chief Content Officer, MarketingProfs. Preface The Insurgent Consumer. Acknowledgments. About the Author. Introduction A New Communications Paradigm. PART I: Five Consumer Trends Turning the World UpsideDown. Chapter One: Consumer Skepticism Is at an All-Time High. Chapter Two: The Media Is Fragmented and So Is the Audience. Chapter Three: Who Is In Control of the Marketing Message? (Guess What. It's Not You!) Chapter Four: Businesses, Improve Your Aim. Chapter Five: Customers Are Mad as Hell, and They're Not Goingto Take It Anymore. Chapter Six: What's a Marketer to Do? (Start aConversation). PART II: Seven Proven Strategies to Grow YourBusiness. Chapter Seven: Business Blogging: Your Social Media MarketingHeadquarters. Chapter Eight: Social Networks Strengthen Your Social Graph. Chapter Nine: Niche Online Communities Can Benefit YourBusiness. Chapter Ten: Microblogging: Social Media Marketing in 140Characters or Less. Chapter Eleven: Lights! Camera! Action! Use Online Video toMarket Your Business. Chapter Twelve: Podcasting (Overlooked, Underutilized MarketingTool). Chapter Thirteen: PR 2.0 (Introducing the Social Media NewsRelease). Chapter Fourteen: Other Social Media Marketing Tools. PART III: Putting the Tools to Good Use. (A Social Media Marketing Plan of Action). Chapter Fifteen: A Brief Word About Web Sites, E-mail Marketing,and Search Engines. Chapter Sixteen: Listening Is the New Marketing. Chapter Seventeen: Now That You've Listened, It'sTime to Engage. Chapter Eighteen: Measuring the Effectiveness of Your SocialMedia Marketing Plan. Conclusion. Notes. Index.
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