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Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations - Cathie Burton,Alun Drake
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Cathie Burton,Alun Drake:

Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations - livro usado

ISBN: 9780749442262

Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, cam… mais…

No. 9780749442262. Custos de envio:2, 3-5 Days. (EUR 3.58)
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Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice) - Burton, Cathie, Drake, Alun
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Burton, Cathie, Drake, Alun:

Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice) - Livro de bolso

2004, ISBN: 9780749442262

Kogan Page Business Books, Paperback, 272 Seiten, Publiziert: 2004-08T, Produktgruppe: Book, 0.39 kg, Global, Marketing & Sales, Business & Money, Subjects, Books, Public Relations, Holid… mais…

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Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice) - Burton, Cathie, Drake, Alun
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Burton, Cathie, Drake, Alun:
Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice) - Livro de bolso

2004

ISBN: 9780749442262

Kogan Page Business Books, Paperback, 272 Seiten, Publiziert: 2004-08T, Produktgruppe: Book, 0.39 kg, Global, Marketing & Sales, Business & Money, Subjects, Books, Public Relations, Holid… mais…

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Hitting the Headlines in Europe - DRAKE, Alun
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DRAKE, Alun:
Hitting the Headlines in Europe - primeira edição

2004, ISBN: 9780749442262

Avec la contribution de: BURTON, Cathie, Kogan Page, Broché, Auflage: 1, 248 Seiten, Publiziert: 2004-01-04T00:00:01Z, Produktgruppe: Livre, 0.86 kg, Livres en anglais, Chercher au Coeur!… mais…

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Cathie Burton:
Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations (PR in Practice) - livro usado

2004, ISBN: 9780749442262

2004-08-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling b… mais…

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Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice)
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9780749442262


Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe¿s media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe¿s press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.

Dados detalhados do livro - Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations (PR in Practice)


EAN (ISBN-13): 9780749442262
ISBN (ISBN-10): 0749442263
Livro de capa dura
Livro de bolso
Ano de publicação: 2004
Editor/Editora: Kogan Page Business Books
Peso: 0,388 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-31T13:59:14+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-07-11T20:23:05+01:00 (Lisbon)
Número ISBN/EAN: 9780749442262

Número ISBN - Ortografia alternativa:
0-7494-4226-3, 978-0-7494-4226-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: burton, burt, drake
Título do livro: media, country practice, head, hitting headlines europe, europe 1900 1945, europe 1494 1560, guide through europe

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