This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… mais…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
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Dados bibliográficos do melhor livro correspondente
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: · Provides a summary of relevant research literature in persuasion · Includes suggestions for how to avoid premature generalizations from limited research evidence · Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Dados detalhados do livro - Persuasion: Theory and Research
EAN (ISBN-13): 9780761922001 ISBN (ISBN-10): 0761922008 Livro de capa dura Ano de publicação: 2002 Editor/Editora: SAGE PUBN INC 384 Páginas Peso: 0,640 kg Língua: eng/Englisch
Livro na base de dados desde 2007-11-06T18:50:46+00:00 (Lisbon) Página de detalhes modificada pela última vez em 2023-10-12T22:13:05+01:00 (Lisbon) Número ISBN/EAN: 9780761922001
Número ISBN - Ortografia alternativa: 0-7619-2200-8, 978-0-7619-2200-1 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: keefe Título do livro: current text, communication and persuasion, communication theory
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