Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis - livro usado
2005, ISBN: 9780761922520
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing "Tellis has done a remarkable job. He has brought together an amazingly dive… mais…
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ISBN: 9780761922520
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's… mais…
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ISBN: 9780761922520
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarize… mais…
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Effective Advertising: Understanding When, How, and Why Advertising Works - encadernado, livro de bolso
ISBN: 9780761922520
Effective Advertising: Understanding When, How, and Why Advertising Works Effective-Advertising~~Gerard-J-Tellis Business>Marketing Strategies>Marketing Strategies Hardcover, SAGE Publica… mais…
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2004, ISBN: 9780761922520
Understanding When, How, and Why Advertising Works, Buch, Hardcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 2004
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Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis - livro usado
2005, ISBN: 9780761922520
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing "Tellis has done a remarkable job. He has brought together an amazingly dive… mais…
no/na Orellfuessli.ch
ISBN: 9780761922520
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's… mais…
ISBN: 9780761922520
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarize… mais…
Effective Advertising: Understanding When, How, and Why Advertising Works - encadernado, livro de bolso
ISBN: 9780761922520
Effective Advertising: Understanding When, How, and Why Advertising Works Effective-Advertising~~Gerard-J-Tellis Business>Marketing Strategies>Marketing Strategies Hardcover, SAGE Publica… mais…
2004, ISBN: 9780761922520
Understanding When, How, and Why Advertising Works, Buch, Hardcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 2004
Dados bibliográficos do melhor livro correspondente
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Dados detalhados do livro - Effective Advertising
EAN (ISBN-13): 9780761922520
ISBN (ISBN-10): 0761922520
Livro de capa dura
Ano de publicação: 2003
Editor/Editora: SAGE Publications Inc
216 Páginas
Peso: 0,417 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-11-13T10:38:26+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-08-30T14:20:06+01:00 (Lisbon)
Número ISBN/EAN: 9780761922520
Número ISBN - Ortografia alternativa:
0-7619-2252-0, 978-0-7619-2252-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: gerard tellis, gerard way
Título do livro: effective advertising understanding when how why advertising works, how and why works, marketing
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