ISBN: 9780805089165
'[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.'-Los Angeles Times Book Review How did we make the leap from ancient… mais…
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2009, ISBN: 9780805089165
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ISBN: 9780805089165
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ISBN: 9780805089165
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ISBN: 9780805089165
'[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.'-Los Angeles Times Book Review How did we make the leap from ancient… mais…
no/na Orellfuessli.ch
2009, ISBN: 9780805089165
'[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.'-Los Angeles Times Book Review How did we make the leap from ancient… mais…
2009
ISBN: 9780805089165
Griffin, Taschenbuch, Auflage: Reprint, 336 Seiten, Publiziert: 2009-01-06T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780805089165, 0.65 kg, Verkaufsrang: 6979, Wirtschaft, Business… mais…
ISBN: 9780805089165
Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. Books, [PU: Henry Holt and Company also Metropolitan Books]
ISBN: 9780805089165
Find The Mind of the Market by Michael Shermer in Paperback and other formats in Business & Economics > Economics - Theory. Media > Books new, St. Martins Press-3PL
Dados bibliográficos do melhor livro correspondente
| Autor: | |
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"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."―Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
Dados detalhados do livro - Mind Of The Market: How Biology and Psychology Shape Our Economic Lives
EAN (ISBN-13): 9780805089165
ISBN (ISBN-10): 0805089160
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: Griffin
308 Páginas
Peso: 0,295 kg
Língua: eng/Englisch
Livro na base de dados desde 2010-01-16T14:33:44+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2022-10-28T17:35:47+01:00 (Lisbon)
Número ISBN/EAN: 9780805089165
Número ISBN - Ortografia alternativa:
0-8050-8916-0, 978-0-8050-8916-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: michael shermer
Título do livro: the mind the market, she still lives, the third mind, shape shape, psychology, shermer
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