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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - Sirgy, M. Joseph
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Sirgy, M. Joseph:

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - encadernado, livro de bolso

2001, ISBN: 9781402001727

Springer, Hardcover, Auflage: 2001, 463 Seiten, Publiziert: 2001-11-30T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 5217853, 1.83 kg, Books Global Store, Special Features, Books, Brand… mais…

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Sirgy, M. Joseph:

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - encadernado, livro de bolso

2001, ISBN: 9781402001727

Springer, Hardcover, Auflage: 2001, 463 Seiten, Publiziert: 2001-11-30T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 5217853, 1.83 kg, Books Global Store, Special Features, Books, Brand… mais…

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Handbook of Quality-of-Life Research - M. Joseph Sirgy
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M. Joseph Sirgy:
Handbook of Quality-of-Life Research - Livro de bolso

2001

ISBN: 9781402001727

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by M. Joseph Sirgy, PRINT ISBN: 9781402001727 E-TEXT ISBN: 9789401598378 Springer Nature eBook Other pricing structure might be available at vitalsource.com., Springer

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Sirgy, M. Joseph:
Handbook of Quality-of-Life Research: an Ethical Marketing Perspective (Social Indicators Research Series, 8) - encadernado, livro de bolso

2001, ISBN: 9781402001727

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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8)
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9781402001727


This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Dados detalhados do livro - Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8)


EAN (ISBN-13): 9781402001727
ISBN (ISBN-10): 140200172X
Livro de capa dura
Livro de bolso
Ano de publicação: 2007
Editor/Editora: Springer
466 Páginas
Peso: 0,859 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-01-23T16:09:47+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-11-22T02:07:05+00:00 (Lisbon)
Número ISBN/EAN: 9781402001727

Número ISBN - Ortografia alternativa:
1-4020-0172-X, 978-1-4020-0172-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: sirgy
Título do livro: marketing research, handbook marketing, ethical marketing, handbook perspective, towards quality life, ever never handbook

Dados da editora

Autor: M. Joseph Sirgy
Título: Social Indicators Research Series; Handbook of Quality-of-Life Research - An Ethical Marketing Perspective
Editora: Springer; Springer Netherland
458 Páginas
Ano de publicação: 2001-11-30
Dordrecht; NL
Língua: Inglês
246,09 € (DE)
252,99 € (AT)
271,50 CHF (CH)
Available
V, 458 p.

BB; Hardcover, Softcover / Medizin/Allgemeines; Persönliche Gesundheit und Gesundheitswesen / Gesundheitserziehung; Verstehen; marketing; philosophy; social change; Quality of Life Research; Marketing; Sociology; Moral Philosophy and Applied Ethics; Marketing und Vertrieb; Soziologie; Ethik und Moralphilosophie; BC; EA

One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.

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9789401598378 Handbook of Quality-of-Life Research : An Ethical Marketing Perspective (M. Joseph Sirgy)

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