- 5 resultados
menor preço: € 0,90, preço mais alto: € 44,55, preço médio: € 21,54
1
The Intention Economy: When Customers Take Charge - Searls, Doc
Encomendar
no/na AbeBooks.com
$ 28,08
(aproximadamente € 25,76)
Envio: € 0,001
EncomendarLink patrocinado
Searls, Doc:

The Intention Economy: When Customers Take Charge - encadernado, livro de bolso

2012, ISBN: 1422158527

[EAN: 9781422158524], New book, [PU: Harvard Business Review Press], Book is in NEW condition., Books

NEW BOOK. Custos de envio:Free shipping. (EUR 0.00) GF Books, Inc., Hawthorne, CA, U.S.A. [64674448] [Rating: 5 (of 5)]
2
Encomendar
no/na Biblio.co.uk
$ 38,80
(aproximadamente € 35,60)
Envio: € 0,001
EncomendarLink patrocinado

Searls, Doc:

The Intention Economy: When Customers Take Charge - encadernado, livro de bolso

ISBN: 9781422158524

hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

Custos de envio:Free shipping. (EUR 0.00) Bonita
3
The Intention Economy - Searls Doc
Encomendar
no/na AbeBooks.com
$ 48,55
(aproximadamente € 44,55)
Envio: € 8,251
EncomendarLink patrocinado
Searls Doc:
The Intention Economy - encadernado, livro de bolso

2012

ISBN: 1422158527

[EAN: 9781422158524], [PU: Harvard Business School Press], pp. xiv + 302, Books

Custos de envio: EUR 8.25 Majestic Books, Hounslow, United Kingdom [51749587] [Rating: 4 (of 5)]
4
Encomendar
no/na Biblio.co.uk
$ 0,99
(aproximadamente € 0,90)
Envio: € 8,311
EncomendarLink patrocinado
Doc Searls:
The Intention Economy: When Customers Take Charge - Livro de bolso

ISBN: 9781422158524

Paperback. Very Good., 3, Paperback. Very Good., 3

GBR, GBR - Custos de envio: EUR 8.31 World of Books Ltd, World of Books Ltd
5
Encomendar
no/na Biblio.co.uk
$ 0,99
(aproximadamente € 0,90)
Envio: € 8,311
EncomendarLink patrocinado
Doc Searls:
The Intention Economy: When Customers Take Charge - Livro de bolso

ISBN: 9781422158524

Paperback. Like New., 5

Custos de envio: EUR 8.31 World of Books Ltd

1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do artigo, de uma possível adesão à plataforma, de uma entrega directa pela plataforma ou através de um terceiro fornecedor (Marketplace), etc., é possível que os custos de envio indicados pelo eurolivro não correspondam aos da plataforma ofertante.

Dados bibliográficos do melhor livro correspondente

Pormenores referentes ao livro
The Intention Economy: When Customers Take Charge

Caveat venditor—let the seller beware

While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:

• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost

And they will do all of this outside of any one vendor’s silo.

This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.

As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

Dados detalhados do livro - The Intention Economy: When Customers Take Charge


EAN (ISBN-13): 9781422158524
ISBN (ISBN-10): 1422158527
Livro de capa dura
Livro de bolso
Ano de publicação: 2012
Editor/Editora: Perseus Distribution
256 Páginas
Peso: 0,548 kg
Língua: Englisch

Livro na base de dados desde 2009-11-05T03:31:46+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-09-02T21:14:56+01:00 (Lisbon)
Número ISBN/EAN: 9781422158524

Número ISBN - Ortografia alternativa:
1-4221-5852-7, 978-1-4221-5852-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: doc, searl, searls, harvard business review
Título do livro: the intention economy when customers take charge, reviews


Outros livros adicionais, que poderiam ser muito similares com este livro:

Último livro semelhante:
9781422184028 Intention Economy (Doc Searls)


< Para arquivar...