2012, ISBN: 1422158527
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2012, ISBN: 1422158527
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2012, ISBN: 1422158527
[EAN: 9781422158524], New book, [PU: Harvard Business Review Press], Book is in NEW condition., Books
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ISBN: 9781422158524
hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5
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2012
ISBN: 1422158527
[EAN: 9781422158524], [PU: Harvard Business School Press], pp. xiv + 302, Books
ISBN: 9781422158524
Paperback. Very Good., 3, Paperback. Very Good., 3
ISBN: 9781422158524
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While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost
And they will do all of this outside of any one vendor’s silo.
This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.
New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.
As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
Dados detalhados do livro - The Intention Economy: When Customers Take Charge
EAN (ISBN-13): 9781422158524
ISBN (ISBN-10): 1422158527
Livro de capa dura
Livro de bolso
Ano de publicação: 2012
Editor/Editora: Perseus Distribution
256 Páginas
Peso: 0,548 kg
Língua: Englisch
Livro na base de dados desde 2009-11-05T03:31:46+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-09-02T21:14:56+01:00 (Lisbon)
Número ISBN/EAN: 9781422158524
Número ISBN - Ortografia alternativa:
1-4221-5852-7, 978-1-4221-5852-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: doc, searl, searls, harvard business review
Título do livro: the intention economy when customers take charge, reviews
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