The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of â??citizenâ? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
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The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
Springer.com
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journa… mais…
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journalism, music and intellectual property, digital cinema, and video games.; EPUB; Business,Finance and Law > Economics > Political economy, Hachette Children's Group<
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No. 9781441960993. Custos de envio:Instock, Despatched same working day before 3pm, GB. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of â??citizenâ? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
new in stock. Custos de envio:zzgl. Versandkosten. (EUR 0.00)
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journa… mais…
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journalism, music and intellectual property, digital cinema, and video games.; EPUB; Business,Finance and Law > Economics > Political economy, Hachette Children's Group<
No. 9781441960993. Custos de envio:Instock, Despatched same working day before 3pm, GB. (EUR 0.00)
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Dados bibliográficos do melhor livro correspondente
EAN (ISBN-13): 9781441960993 Ano de publicação: 2010 Editor/Editora: Springer New York 172 Páginas Língua: eng/Englisch
Livro na base de dados desde 2011-07-04T22:11:05+01:00 (Lisbon) Página de detalhes modificada pela última vez em 2024-01-09T19:03:26+00:00 (Lisbon) Número ISBN/EAN: 9781441960993
Número ISBN - Ortografia alternativa: 978-1-4419-6099-3 Ortografia alternativa e termos de pesquisa relacionados: Título do livro: turning point
Dados da editora
Autor: Gali Einav Título: The Economics of Information, Communication, and Entertainment; Transitioned Media - A Turning Point into the Digital Realm Editora: Springer; Springer US 168 Páginas Ano de publicação: 2010-07-27 New York; NY; US Impresso / Feito em Língua: Inglês 96,29 € (DE) 99,00 € (AT) 118,00 CHF (CH) Available XX, 168 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Marketing und Vertrieb; Verstehen; Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectual Property; Media Management; Media Policy; New Media; Social Media; Social Net; Social Network; Technology Policy; branding; digital; online; B; Media Management; Economic Policy; Innovation/Technology Management; Media Planning; Economic Policy; Innovation and Technology Management; Business and Management; Wirtschaftspolitik, politische Ökonomie; Management: Innovation; BB
Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program … The Cosmic Change in the “News Business”.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.
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