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Transitioned Media - Gali Einav
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Gali Einav:

Transitioned Media - novo libro

ISBN: 9781441960993

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…

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Transitioned Media - Gali Einav
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Gali Einav:

Transitioned Media - novo libro

ISBN: 9781441960993

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… mais…

new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
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Transitioned Media : A Turning Point into the Digital Realm - Francesca Simon
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Francesca Simon:
Transitioned Media : A Turning Point into the Digital Realm - novo libro

ISBN: 9781441960993

Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journa… mais…

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Transitioned Media - Gali Einav
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Gali Einav:
Transitioned Media - novo libro

2010, ISBN: 9781441960993

A Turning Point into the Digital Realm, eBooks, eBook Download (PDF), 2010, [PU: Springer New York], Springer New York, 2010

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Transitioned Media - Gali Einav
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Gali Einav:
Transitioned Media - novo libro

2010, ISBN: 9781441960993

A Turning Point into the Digital Realm, 2010, eBook Download (PDF), eBooks, [PU: Springer New York]

Custos de envio:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD. (EUR 0.00)

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Transitioned Media

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EAN (ISBN-13): 9781441960993
Ano de publicação: 2010
Editor/Editora: Springer New York
172 Páginas
Língua: eng/Englisch

Livro na base de dados desde 2011-07-04T22:11:05+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-09T19:03:26+00:00 (Lisbon)
Número ISBN/EAN: 9781441960993

Número ISBN - Ortografia alternativa:
978-1-4419-6099-3
Ortografia alternativa e termos de pesquisa relacionados:
Título do livro: turning point


Dados da editora

Autor: Gali Einav
Título: The Economics of Information, Communication, and Entertainment; Transitioned Media - A Turning Point into the Digital Realm
Editora: Springer; Springer US
168 Páginas
Ano de publicação: 2010-07-27
New York; NY; US
Impresso / Feito em
Língua: Inglês
96,29 € (DE)
99,00 € (AT)
118,00 CHF (CH)
Available
XX, 168 p.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Marketing und Vertrieb; Verstehen; Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectual Property; Media Management; Media Policy; New Media; Social Media; Social Net; Social Network; Technology Policy; branding; digital; online; B; Media Management; Economic Policy; Innovation/Technology Management; Media Planning; Economic Policy; Innovation and Technology Management; Business and Management; Wirtschaftspolitik, politische Ökonomie; Management: Innovation; BB

Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program … The Cosmic Change in the “News Business”.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

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