2003, ISBN: 9781564969057

[PU: Gloucester Mass. : Rockport], 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ … mais…

[PU: Gloucester Mass. : Rockport], 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057, DE, [SC: 5.00], gebraucht; sehr gut, gewerbliches Angebot, [GW: 1550g], Banküberweisung, Offene Rechnung, PayPal, Internationaler Versand<

2003, ISBN: 1564969053

[EAN: 9781564969057], Gebraucht, guter Zustand, [SC: 4.0], [PU: Gloucester Mass. : Rockport], Jacket, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is… mais…

[EAN: 9781564969057], Gebraucht, guter Zustand, [SC: 4.0], [PU: Gloucester Mass. : Rockport], Jacket, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag., Books<

2003, ISBN: 1564969053

[EAN: 9781564969057], Gebraucht, guter Zustand, [PU: Gloucester Mass. : Rockport], Jacket, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first … mais…

[EAN: 9781564969057], Gebraucht, guter Zustand, [PU: Gloucester Mass. : Rockport], Jacket, 176 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag., Books<

2003, ISBN: 9781564969057

176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the crit… mais…

176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Versand D: 5,50 EUR , [PU:Gloucester Mass. : Rockport,]<