Ich bin ... das Buch über das Geheimnis Deines Lebens - encadernado, livro de bolso

EAN (ISBN-13): 9783000450143
ISBN (ISBN-10): 3000450149
Livro de capa dura
Ano de publicação: 2014
Editor/Editora: Marador Verlag

Livro na base de dados desde 2014-08-22T14:34:34+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-09T10:38:04+00:00 (Lisbon)
Número ISBN/EAN: 9783000450143

Número ISBN - Ortografia alternativa:
3-00-045014-9, 978-3-00-045014-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: bin, ralf marador, das buch lebens
Título do livro: ich bin dein, buch ueber das leben, ich bin ein buch, ich bin das buch über das geheimnis deines lebens

---

Dados da editora

Título: Ich bin ... das Buch über das Geheimnis Deines Lebens
Editora: Marador Verlag
Ano de publicação: 2014-04-05
Impresso / Feito em
Peso: 0,693 kg
Língua: Alemão
20,20 € (DE)

BB; GB; Hardcover, Softcover / Belletristik/Gegenwartsliteratur (ab 1945); Moderne und zeitgenössische Belletristik; Leichtlesen; Entspannen

Das Leben ist kein Wunschkonzert.“ Glaubenssätze wie diese bestimmen das tägliche Handeln. Dadurch ist das Leben vieler Menschen heute von Unzufriedenheit, Angst, Minderwertigkeit, Stress und Krankheit geprägt. Aus dem Hamsterrad scheint es kein Entrinnen zu geben. Die Verurteilung des Umfeldes ist die Reaktion auf das verlorene Vertrauen in die eigene Kompetenz, sein Leben selbst erfolgreich gestalten zu können. Somit entsteht Resignation, die einen schwächt und hilflos macht. Mary und Samuel zeigen dir auf einfache und verständliche Weise, wie du wieder in deine volle Kraft und Stärke kommst. Dadurch eröffnet sich dir eines der bestgehüteten Geheimnisse dieser Erde, das Geheimnis wer du wirklich bist. Der Roman basiert auf wahre Begebenheiten im Leben des Autors. Seine Geschichte schildert er im zweiten Teil des Buches. a:3:{s:4:"NAME";s:7:"Product";s:5:"ATTRS";a:1:{s:9:"datestamp";s:8:"20191008";}s:5:"CHILD";a:10:{i:0;a:2:{s:4:"NAME";s:15:"RecordReference";s:5:"CDATA";s:32:"084f56a22abf41f789768b768f4f98b7";}i:1;a:2:{s:4:"NAME";s:16:"NotificationType";s:5:"CDATA";s:2:"03";}i:2;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:10:"VLB_ID_old";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"4679548";}}}i:3;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:10:"3000450149";}}}i:4;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9783000450143";}}}i:5;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"15";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9783000450143";}}}i:6;a:2:{s:4:"NAME";s:17:"DescriptiveDetail";s:5:"CHILD";a:21:{i:0;a:2:{s:4:"NAME";s:18:"ProductComposition";s:5:"CDATA";s:2:"00";}i:1;a:2:{s:4:"NAME";s:11:"ProductForm";s:5:"CDATA";s:2:"BB";}i:2;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"BRN";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"13%";}}}i:3;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"GLD";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"32%";}}}i:4;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"ORG";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"37%";}}}i:5;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"YEL";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"18%";}}}i:6;a:2:{s:4:"NAME";s:22:"ProductFormDescription";s:5:"CDATA";s:2:"GB";}i:7;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:4:"23.5";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:8;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:2:"18";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:9;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"08";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:3:"693";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"gr";}}}i:10;a:2:{s:4:"NAME";s:20:"CountryOfManufacture";s:5:"CDATA";s:2:"DE";}i:11;a:2:{s:4:"NAME";s:21:"ProductClassification";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:25:"ProductClassificationType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:25:"ProductClassificationCode";s:5:"CDATA";s:8:"49019900";}}}i:12;a:2:{s:4:"NAME";s:11:"TitleDetail";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:9:"TitleType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:9:"TitleText";s:5:"CDATA";s:54:"Ich bin ... das Buch über das Geheimnis Deines Lebens";}}}}}i:13;a:2:{s:4:"NAME";s:11:"EditionType";s:5:"CDATA";s:3:"NED";}i:14;a:2:{s:4:"NAME";s:8:"Language";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:12:"LanguageRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"LanguageCode";s:5:"CDATA";s:3:"ger";}}}i:15;a:2:{s:4:"NAME";s:8:"Language";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:12:"LanguageRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"LanguageCode";s:5:"CDATA";s:3:"ger";}}}i:16;a:2:{s:4:"NAME";s:6:"Extent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:10:"ExtentType";s:5:"CDATA";s:2:"11";}i:1;a:2:{s:4:"NAME";s:11:"ExtentValue";s:5:"CDATA";s:3:"316";}i:2;a:2:{s:4:"NAME";s:10:"ExtentUnit";s:5:"CDATA";s:2:"03";}}}i:17;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"26";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"2.0";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"1112";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:65:"Hardcover, Softcover / Belletristik/Gegenwartsliteratur (ab 1945)";}}}i:18;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:13:"WGSneuMapping";}s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"FBA";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:41:"Moderne und zeitgenössische Belletristik";}}}i:19;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"MVB";}s:5:"CHILD";a:4:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"B8";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"06";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:11:"Leichtlesen";}}}i:20;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"MVB";}s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"B8";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"04";}i:2;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:10:"Entspannen";}}}}}i:7;a:2:{s:4:"NAME";s:16:"CollateralDetail";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:2:{s:10:"textformat";s:2:"06";s:8:"language";s:3:"ger";}s:5:"CDATA";s:845:"Das Leben ist kein Wunschkonzert.“ Glaubenssätze wie diese bestimmen das tägliche Handeln. Dadurch ist das Leben vieler Menschen heute von Unzufriedenheit, Angst, Minderwertigkeit, Stress und Krankheit geprägt. Aus dem Hamsterrad scheint es kein Entrinnen zu geben. Die Verurteilung des Umfeldes ist die Reaktion auf das verlorene Vertrauen in die eigene Kompetenz, sein Leben selbst erfolgreich gestalten zu können. Somit entsteht Resignation, die einen schwächt und hilflos macht. Mary und Samuel zeigen dir auf einfache und verständliche Weise, wie du wieder in deine volle Kraft und Stärke kommst. Dadurch eröffnet sich dir eines der bestgehüteten Geheimnisse dieser Erde, das Geheimnis wer du wirklich bist. Der Roman basiert auf wahre Begebenheiten im Leben des Autors. Seine Geschichte schildert er im zweiten Teil des Buches.";}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:2:{s:10:"textformat";s:2:"06";s:8:"language";s:3:"ger";}s:5:"CDATA";s:845:"Das Leben ist kein Wunschkonzert.“ Glaubenssätze wie diese bestimmen das tägliche Handeln. Dadurch ist das Leben vieler Menschen heute von Unzufriedenheit, Angst, Minderwertigkeit, Stress und Krankheit geprägt. Aus dem Hamsterrad scheint es kein Entrinnen zu geben. Die Verurteilung des Umfeldes ist die Reaktion auf das verlorene Vertrauen in die eigene Kompetenz, sein Leben selbst erfolgreich gestalten zu können. Somit entsteht Resignation, die einen schwächt und hilflos macht. Mary und Samuel zeigen dir auf einfache und verständliche Weise, wie du wieder in deine volle Kraft und Stärke kommst. Dadurch eröffnet sich dir eines der bestgehüteten Geheimnisse dieser Erde, das Geheimnis wer du wirklich bist. Der Roman basiert auf wahre Begebenheiten im Leben des Autors. Seine Geschichte schildert er im zweiten Teil des Buches.";}}}i:2;a:2:{s:4:"NAME";s:18:"SupportingResource";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:19:"ResourceContentType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:2:{s:4:"NAME";s:12:"ResourceMode";s:5:"CDATA";s:2:"03";}i:3;a:2:{s:4:"NAME";s:15:"ResourceVersion";s:5:"CHILD";a:8:{i:0;a:2:{s:4:"NAME";s:12:"ResourceForm";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"D502";}}}i:2;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:3:"905";}}}i:3;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:3:"669";}}}i:4;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:17:"9783000450143.jpg";}}}i:5;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"07";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:6:"149971";}}}i:6;a:2:{s:4:"NAME";s:12:"ResourceLink";s:5:"CDATA";s:47:"https://api.vlb.de/api/v1/cover/9783000450143/m";}i:7;a:2:{s:4:"NAME";s:11:"ContentDate";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:15:"ContentDateRole";s:5:"CDATA";s:2:"17";}i:1;a:3:{s:4:"NAME";s:4:"Date";s:5:"ATTRS";a:1:{s:10:"dateformat";s:2:"00";}s:5:"CDATA";s:8:"20170517";}}}}}}}}}i:8;a:2:{s:4:"NAME";s:16:"PublishingDetail";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:9:"Publisher";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:14:"PublishingRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:19:"PublisherIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:15:"PublisherIDType";s:5:"CDATA";s:2:"05";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"5261677";}}}i:2;a:2:{s:4:"NAME";s:13:"PublisherName";s:5:"CDATA";s:14:"Marador Verlag";}}}i:1;a:2:{s:4:"NAME";s:16:"PublishingStatus";s:5:"CDATA";s:2:"04";}i:2;a:2:{s:4:"NAME";s:14:"PublishingDate";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:18:"PublishingDateRole";s:5:"CDATA";s:2:"01";}i:1;a:3:{s:4:"NAME";s:4:"Date";s:5:"ATTRS";a:1:{s:10:"dateformat";s:2:"00";}s:5:"CDATA";s:8:"20140405";}}}}}i:9;a:2:{s:4:"NAME";s:13:"ProductSupply";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:12:"SupplyDetail";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:8:"Supplier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:12:"SupplierRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:18:"SupplierIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:14:"SupplierIDType";s:5:"CDATA";s:2:"05";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"5261677";}}}i:2;a:2:{s:4:"NAME";s:12:"SupplierName";s:5:"CDATA";s:14:"Marador Verlag";}}}i:1;a:2:{s:4:"NAME";s:19:"ProductAvailability";s:5:"CDATA";s:2:"20";}i:2;a:2:{s:4:"NAME";s:5:"Price";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:9:"PriceType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:11:"PriceStatus";s:5:"CDATA";s:2:"02";}i:2;a:2:{s:4:"NAME";s:11:"PriceAmount";s:5:"CDATA";s:5:"20.20";}i:3;a:2:{s:4:"NAME";s:3:"Tax";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:7:"TaxType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"TaxRateCode";s:5:"CDATA";s:1:"R";}i:2;a:2:{s:4:"NAME";s:14:"TaxRatePercent";s:5:"CDATA";s:2:"10";}}}i:4;a:2:{s:4:"NAME";s:12:"CurrencyCode";s:5:"CDATA";s:3:"EUR";}i:5;a:2:{s:4:"NAME";s:9:"Territory";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:17:"CountriesIncluded";s:5:"CDATA";s:2:"AT";}}}}}i:3;a:2:{s:4:"NAME";s:5:"Price";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:9:"PriceType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:11:"PriceStatus";s:5:"CDATA";s:2:"02";}i:2;a:2:{s:4:"NAME";s:11:"PriceAmount";s:5:"CDATA";s:5:"19.60";}i:3;a:2:{s:4:"NAME";s:3:"Tax";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:7:"TaxType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"TaxRateCode";s:5:"CDATA";s:1:"R";}i:2;a:2:{s:4:"NAME";s:14:"TaxRatePercent";s:5:"CDATA";s:1:"7";}}}i:4;a:2:{s:4:"NAME";s:12:"CurrencyCode";s:5:"CDATA";s:3:"EUR";}i:5;a:2:{s:4:"NAME";s:9:"Territory";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:17:"CountriesIncluded";s:5:"CDATA";s:2:"DE";}}}}}}}}}}} 9783732906376 Charlotte Schmidt Leipzig Middle East Studies; Mabrūk 2.0 – Glückwünsche in arabischen Facebook-Postings Eine netnographische Gattungsanalyse Frank & Timme 424 2020-06-12 Berlin; DE BC; KART; Hardcover, Softcover / Medien, Kommunikation/Kommunikationswissenschaft; Kommunikationswissenschaft; Verstehen; Andere Sprachen; Sozialwissenschaften, Soziologie; Arabisch; Glückwünsche; Gender; Korpus; Rezipient; Diglossie; Islam; Sender; Facebook; Saudi-Arabien; Arabische Halbinsel; Mabrūk; Briefkultur; Sprechakttheorie; Netnographie; Allgemeine und Vergleichende Sprach- und Literaturwissenschaft; Soziale Medien / Soziale Netzwerke; Arabische Halbinsel; Arabisch; EA ger 59.80 EUR 148 210 DE a:3:{s:4:"NAME";s:7:"Product";s:5:"ATTRS";a:1:{s:9:"datestamp";s:8:"20201222";}s:5:"CHILD";a:12:{i:0;a:2:{s:4:"NAME";s:15:"RecordReference";s:5:"CDATA";s:32:"084f56d3f4174a20a9b1aebb2e359120";}i:1;a:2:{s:4:"NAME";s:16:"NotificationType";s:5:"CDATA";s:2:"03";}i:2;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:19:"Publishers Order No";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:5:"90637";}}}i:3;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:19:"Publishers Order No";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:5:"90637";}}}i:4;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:10:"373290637X";}}}i:5;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9783732906376";}}}i:6;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"15";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9783732906376";}}}i:7;a:2:{s:4:"NAME";s:17:"DescriptiveDetail";s:5:"CHILD";a:38:{i:0;a:2:{s:4:"NAME";s:18:"ProductComposition";s:5:"CDATA";s:2:"00";}i:1;a:2:{s:4:"NAME";s:11:"ProductForm";s:5:"CDATA";s:2:"BC";}i:2;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"TEA";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"96%";}}}i:3;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"WHI";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:2:"4%";}}}i:4;a:2:{s:4:"NAME";s:22:"ProductFormDescription";s:5:"CDATA";s:4:"KART";}i:5;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:2:"21";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:6;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:4:"14.8";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:7;a:2:{s:4:"NAME";s:20:"CountryOfManufacture";s:5:"CDATA";s:2:"DE";}i:8;a:2:{s:4:"NAME";s:21:"ProductClassification";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:25:"ProductClassificationType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:25:"ProductClassificationCode";s:5:"CDATA";s:8:"49019900";}}}i:9;a:2:{s:4:"NAME";s:10:"Collection";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:14:"CollectionType";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:20:"CollectionIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:16:"CollectionIDType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"AAYUG28";}}}i:2;a:2:{s:4:"NAME";s:11:"TitleDetail";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:9:"TitleType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:9:"TitleText";s:5:"CDATA";s:27:"Leipzig Middle East Studies";}}}i:2;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"PartNumber";s:5:"CDATA";s:1:"2";}}}}}}}i:10;a:2:{s:4:"NAME";s:11:"TitleDetail";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:9:"TitleType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:9:"TitleText";s:5:"CDATA";s:62:"Mabrūk 2.0 – Glückwünsche in arabischen Facebook-Postings";}i:2;a:2:{s:4:"NAME";s:8:"Subtitle";s:5:"CDATA";s:36:"Eine netnographische Gattungsanalyse";}}}}}i:11;a:2:{s:4:"NAME";s:11:"Contributor";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:14:"SequenceNumber";s:5:"CDATA";s:1:"1";}i:1;a:2:{s:4:"NAME";s:15:"ContributorRole";s:5:"CDATA";s:3:"A01";}i:2;a:2:{s:4:"NAME";s:10:"PersonName";s:5:"CDATA";s:17:"Charlotte Schmidt";}i:3;a:2:{s:4:"NAME";s:18:"PersonNameInverted";s:5:"CDATA";s:18:"Schmidt, Charlotte";}i:4;a:2:{s:4:"NAME";s:14:"NamesBeforeKey";s:5:"CDATA";s:9:"Charlotte";}i:5;a:2:{s:4:"NAME";s:8:"KeyNames";s:5:"CDATA";s:7:"Schmidt";}}}i:12;a:2:{s:4:"NAME";s:8:"Language";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:12:"LanguageRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"LanguageCode";s:5:"CDATA";s:3:"ger";}}}i:13;a:2:{s:4:"NAME";s:6:"Extent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:10:"ExtentType";s:5:"CDATA";s:2:"00";}i:1;a:2:{s:4:"NAME";s:11:"ExtentValue";s:5:"CDATA";s:3:"424";}i:2;a:2:{s:4:"NAME";s:10:"ExtentUnit";s:5:"CDATA";s:2:"03";}}}i:14;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"26";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"2.0";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"1745";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:71:"Hardcover, Softcover / Medien, Kommunikation/Kommunikationswissenschaft";}}}i:15;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"GTC";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:26:"Kommunikationswissenschaft";}}}i:16;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"MVB";}s:5:"CHILD";a:4:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"B8";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"10";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:9:"Verstehen";}}}i:17;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"DNB";}s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"18";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"490";}i:2;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:15:"Andere Sprachen";}}}i:18;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"DNB";}s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"18";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"300";}i:2;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:32:"Sozialwissenschaften, Soziologie";}}}i:19;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:8:"Arabisch";}}}i:20;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:14:"Glückwünsche";}}}i:21;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:6:"Gender";}}}i:22;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:6:"Korpus";}}}i:23;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:9:"Rezipient";}}}i:24;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:9:"Diglossie";}}}i:25;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:5:"Islam";}}}i:26;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:6:"Sender";}}}i:27;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:8:"Facebook";}}}i:28;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:13:"Saudi-Arabien";}}}i:29;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:19:"Arabische Halbinsel";}}}i:30;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:7:"Mabrūk";}}}i:31;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:11:"Briefkultur";}}}i:32;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:16:"Sprechakttheorie";}}}i:33;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:12:"Netnographie";}}}i:34;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:15:"DDB-Sachgruppen";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"51";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:62:"Allgemeine und Vergleichende Sprach- und Literaturwissenschaft";}}}i:35;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"UDBS";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:34:"Soziale Medien / Soziale Netzwerke";}}}i:36;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"94";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"1FBX";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:19:"Arabische Halbinsel";}}}i:37;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"95";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"2CSR";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:8:"Arabisch";}}}}}i:8;a:2:{s:4:"NAME";s:16:"CollateralDetail";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:986:"Mabrūk – Glückwunsch!? Glückwünsche sind kommunikativer Ausdruck positiven Miterlebens, werden routiniert verwendet und offenbaren vielschichtige soziale Normen. Glückwunsch-Postings sind ein zentrales Element in arabischsprachigen sozialen Medien. Doch wie sehen diese konkret aus und was verraten sie? Charlotte Schmidt untersucht in einer netnographischen Studie arabischsprachige Facebook-Postings. Der Besonderheiten von Kommunikation in sozialen Netzwerken gewärtig, wertet sie gesellschaftlich relevante äußere Faktoren sowie binnenstrukturelle, medienbedingte sprachliche Realisationsformen im Arabischen gattungsanalytisch aus. Neben der sprachlichen Ausgestaltung von Glückwunsch-Postings – Elemente traditioneller Glückwunschkorrespondenz (Brief) neben neuen Strukturen (hashtag, tag, Teilen) – identifiziert sie kulturspezi­fische Vorstellungen, islamisch-rechtliche Debatten und Strategien, die auf Normvorstellungen und Beziehungskonstruktionen hinweisen.";}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"12";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:399:"Charlotte Schmidt hat an der Universität Leipzig Arabistik und Orientalische Philologie sowie Deutsch als Fremdsprache studiert und im Bereich Arabische Sprachwissenschaft promoviert. Studien- und Forschungsaufenthalte führten sie nach Ägypten, Jordanien und in die Türkei. Sie lehrt am Orientalischen Institut der Universität Leipzig im Bereich Arabische Sprach- und Übersetzungswissenschaft.";}}}i:2;a:2:{s:4:"NAME";s:18:"SupportingResource";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:19:"ResourceContentType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:2:{s:4:"NAME";s:12:"ResourceMode";s:5:"CDATA";s:2:"03";}i:3;a:2:{s:4:"NAME";s:15:"ResourceVersion";s:5:"CHILD";a:10:{i:0;a:2:{s:4:"NAME";s:12:"ResourceForm";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"D502";}}}i:2;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"2480";}}}i:3;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"1748";}}}i:4;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:17:"9783732906376.jpg";}}}i:5;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"06";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:32:"5633e391ab1f193571c5351a7716d9b1";}}}i:6;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"07";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:6:"656756";}}}i:7;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"08";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:64:"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855";}}}i:8;a:2:{s:4:"NAME";s:12:"ResourceLink";s:5:"CDATA";s:47:"https://api.vlb.de/api/v1/cover/9783732906376/m";}i:9;a:2:{s:4:"NAME";s:11:"ContentDate";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:15:"ContentDateRole";s:5:"CDATA";s:2:"17";}i:1;a:3:{s:4:"NAME";s:4:"Date";s:5:"ATTRS";a:1:{s:10:"dateformat";s:2:"00";}s:5:"CDATA";s:8:"20200612";}}}}}}}i:3;a:2:{s:4:"NAME";s:18:"SupportingResource";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:19:"ResourceContentType";s:5:"CDATA";s:2:"25";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:2:{s:4:"NAME";s:12:"ResourceMode";s:5:"CDATA";s:2:"04";}i:3;a:2:{s:4:"NAME";s:15:"ResourceVersion";s:5:"CHILD";a:8:{i:0;a:2:{s:4:"NAME";s:12:"ResourceForm";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"E107";}}}i:2;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:36:"9783732906376_inhaltsverzeichnis.pdf";}}}i:3;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"06";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:32:"bd8be7e39cb4a2c792a954eff218e586";}}}i:4;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"07";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:6:"240960";}}}i:5;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"08";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:64:"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855";}}}i:6;a:2:{s:4:"NAME";s:12:"ResourceLink";s:5:"CDATA";s:73:"https://api.vlb.de/api/v1/asset/mmo/file/dd517625ced64269822e87dc040663c7";}i:7;a:2:{s:4:"NAME";s:11:"ContentDate";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:15:"ContentDateRole";s:5:"CDATA";s:2:"17";}i:1;a:3:{s:4:"NAME";s:4:"Date";s:5:"ATTRS";a:1:{s:10:"dateformat";s:2:"00";}s:5:"CDATA";s:8:"20200612";}}}}}}}}}i:9;a:2:{s:4:"NAME";s:16:"PublishingDetail";s:5:"CHILD";a:5:{i:0;a:2:{s:4:"NAME";s:9:"Publisher";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:14:"PublishingRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:19:"PublisherIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:15:"PublisherIDType";s:5:"CDATA";s:2:"05";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"5208135";}}}i:2;a:2:{s:4:"NAME";s:13:"PublisherName";s:5:"CDATA";s:13:"Frank & Timme";}}}i:1;a:2:{s:4:"NAME";s:17:"CityOfPublication";s:5:"CDATA";s:6:"Berlin";}i:2;a:2:{s:4:"NAME";s:20:"CountryOfPublication";s:5:"CDATA";s:2:"DE";}i:3;a:2:{s:4:"NAME";s:16:"PublishingStatus";s:5:"CDATA";s:2:"04";}i:4;a:2:{s:4:"NAME";s:14:"PublishingDate";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:18:"PublishingDateRole";s:5:"CDATA";s:2:"01";}i:1;a:3:{s:4:"NAME";s:4:"Date";s:5:"ATTRS";a:1:{s:10:"dateformat";s:2:"00";}s:5:"CDATA";s:8:"20200612";}}}}}i:10;a:2:{s:4:"NAME";s:15:"RelatedMaterial";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:14:"RelatedProduct";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:19:"ProductRelationCode";s:5:"CDATA";s:2:"27";}i:1;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"15";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9783732993550";}}}i:2;a:2:{s:4:"NAME";s:11:"ProductForm";s:5:"CDATA";s:2:"EA";}}}}}i:11;a:2:{s:4:"NAME";s:13:"ProductSupply";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:12:"SupplyDetail";s:5:"CHILD";a:5:{i:0;a:2:{s:4:"NAME";s:8:"Supplier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:12:"SupplierRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:18:"SupplierIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:14:"SupplierIDType";s:5:"CDATA";s:2:"05";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"5208135";}}}i:2;a:2:{s:4:"NAME";s:12:"SupplierName";s:5:"CDATA";s:13:"Frank & Timme";}}}i:1;a:2:{s:4:"NAME";s:19:"ProductAvailability";s:5:"CDATA";s:2:"20";}i:2;a:2:{s:4:"NAME";s:5:"Price";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:9:"PriceType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:11:"PriceStatus";s:5:"CDATA";s:2:"02";}i:2;a:2:{s:4:"NAME";s:11:"PriceAmount";s:5:"CDATA";s:5:"59.80";}i:3;a:2:{s:4:"NAME";s:3:"Tax";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:7:"TaxType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"TaxRateCode";s:5:"CDATA";s:1:"R";}i:2;a:2:{s:4:"NAME";s:14:"TaxRatePercent";s:5:"CDATA";s:2:"10";}}}i:4;a:2:{s:4:"NAME";s:12:"CurrencyCode";s:5:"CDATA";s:3:"EUR";}i:5;a:2:{s:4:"NAME";s:9:"Territory";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:17:"CountriesIncluded";s:5:"CDATA";s:2:"AT";}}}}}i:3;a:2:{s:4:"NAME";s:5:"Price";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:9:"PriceType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:11:"PriceStatus";s:5:"CDATA";s:2:"02";}i:2;a:2:{s:4:"NAME";s:11:"PriceAmount";s:5:"CDATA";s:5:"89.70";}i:3;a:2:{s:4:"NAME";s:3:"Tax";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:7:"TaxType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"TaxRateCode";s:5:"CDATA";s:1:"R";}i:2;a:2:{s:4:"NAME";s:14:"TaxRatePercent";s:5:"CDATA";s:3:"2.5";}}}i:4;a:2:{s:4:"NAME";s:12:"CurrencyCode";s:5:"CDATA";s:3:"CHF";}i:5;a:2:{s:4:"NAME";s:9:"Territory";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:17:"CountriesIncluded";s:5:"CDATA";s:2:"CH";}}}}}i:4;a:2:{s:4:"NAME";s:5:"Price";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:9:"PriceType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:11:"PriceStatus";s:5:"CDATA";s:2:"02";}i:2;a:2:{s:4:"NAME";s:11:"PriceAmount";s:5:"CDATA";s:5:"59.80";}i:3;a:2:{s:4:"NAME";s:3:"Tax";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:7:"TaxType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"TaxRateCode";s:5:"CDATA";s:1:"R";}i:2;a:2:{s:4:"NAME";s:14:"TaxRatePercent";s:5:"CDATA";s:1:"7";}}}i:4;a:2:{s:4:"NAME";s:12:"CurrencyCode";s:5:"CDATA";s:3:"EUR";}i:5;a:2:{s:4:"NAME";s:9:"Territory";s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:17:"CountriesIncluded";s:5:"CDATA";s:2:"DE";}}}}}}}}}}} 9789811515668 Álvaro Rocha Smart Innovation, Systems and Technologies; Marketing and Smart Technologies Proceedings of ICMarkTech 2019 Springer; Springer Singapore 458 2020-11-29 Singapore; SG BC; Book; Hardcover, Softcover / Technik/Allgemeines, Lexika; Künstliche Intelligenz; Verstehen; Artificial Intelligence; Virtual and Augmented Reality; Business Intelligence; Data Mining and Big Data; Social Media and Networking; Machine Learning; Customer Data Management; Neuromarketing Technologies; C; Computational Intelligence; Artificial Intelligence; Data Engineering; Data Mining and Knowledge Discovery; Computational Intelligence; Artificial Intelligence; Data Engineering; Data Mining and Knowledge Discovery; Engineering; Künstliche Intelligenz; Datenbanken; Data Mining; Wissensbasierte Systeme, Expertensysteme; BB 735 eng 153.99 EUR 155 235 NL The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior. a:3:{s:4:"NAME";s:7:"Product";s:5:"ATTRS";a:1:{s:9:"datestamp";s:8:"20220402";}s:5:"CHILD";a:13:{i:0;a:2:{s:4:"NAME";s:15:"RecordReference";s:5:"CDATA";s:32:"084f578b94be4425b96074ea288dd591";}i:1;a:2:{s:4:"NAME";s:16:"NotificationType";s:5:"CDATA";s:2:"03";}i:2;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:19:"Publishers Order No";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:17:"978-981-15-1566-8";}}}i:3;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:19:"Publishers Order No";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:8:"89052721";}}}i:4;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:10:"9811515662";}}}i:5;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9789811515668";}}}i:6;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"06";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:25:"10.1007/978-981-15-1564-4";}}}i:7;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"15";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:13:"9789811515668";}}}i:8;a:2:{s:4:"NAME";s:17:"DescriptiveDetail";s:5:"CHILD";a:60:{i:0;a:2:{s:4:"NAME";s:18:"ProductComposition";s:5:"CDATA";s:2:"00";}i:1;a:2:{s:4:"NAME";s:11:"ProductForm";s:5:"CDATA";s:2:"BC";}i:2;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"BRN";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"81%";}}}i:3;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"GRN";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:2:"9%";}}}i:4;a:2:{s:4:"NAME";s:18:"ProductFormFeature";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:22:"ProductFormFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:23:"ProductFormFeatureValue";s:5:"CDATA";s:3:"SLV";}i:2;a:2:{s:4:"NAME";s:29:"ProductFormFeatureDescription";s:5:"CDATA";s:3:"10%";}}}i:5;a:2:{s:4:"NAME";s:16:"ProductPackaging";s:5:"CDATA";s:2:"00";}i:6;a:2:{s:4:"NAME";s:22:"ProductFormDescription";s:5:"CDATA";s:4:"Book";}i:7;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:4:"23.5";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:8;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:4:"15.5";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"cm";}}}i:9;a:2:{s:4:"NAME";s:7:"Measure";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:11:"MeasureType";s:5:"CDATA";s:2:"08";}i:1;a:2:{s:4:"NAME";s:11:"Measurement";s:5:"CDATA";s:3:"735";}i:2;a:2:{s:4:"NAME";s:15:"MeasureUnitCode";s:5:"CDATA";s:2:"gr";}}}i:10;a:2:{s:4:"NAME";s:20:"CountryOfManufacture";s:5:"CDATA";s:2:"NL";}i:11;a:2:{s:4:"NAME";s:21:"ProductClassification";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:25:"ProductClassificationType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:25:"ProductClassificationCode";s:5:"CDATA";s:8:"49019900";}}}i:12;a:2:{s:4:"NAME";s:10:"Collection";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:14:"CollectionType";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:20:"CollectionIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:16:"CollectionIDType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:5:"XMS48";}}}i:2;a:2:{s:4:"NAME";s:11:"TitleDetail";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:9:"TitleType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:9:"TitleText";s:5:"CDATA";s:42:"Smart Innovation, Systems and Technologies";}}}i:2;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"PartNumber";s:5:"CDATA";s:3:"167";}}}}}}}i:13;a:2:{s:4:"NAME";s:11:"TitleDetail";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:9:"TitleType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"TitleElement";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:17:"TitleElementLevel";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:9:"TitleText";s:5:"CDATA";s:32:"Marketing and Smart Technologies";}i:2;a:2:{s:4:"NAME";s:8:"Subtitle";s:5:"CDATA";s:30:"Proceedings of ICMarkTech 2019";}}}}}i:14;a:2:{s:4:"NAME";s:11:"Contributor";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:14:"SequenceNumber";s:5:"CDATA";s:1:"1";}i:1;a:2:{s:4:"NAME";s:15:"ContributorRole";s:5:"CDATA";s:3:"B01";}i:2;a:2:{s:4:"NAME";s:10:"PersonName";s:5:"CDATA";s:13:"Álvaro Rocha";}i:3;a:2:{s:4:"NAME";s:18:"PersonNameInverted";s:5:"CDATA";s:14:"Rocha, Álvaro";}i:4;a:2:{s:4:"NAME";s:14:"NamesBeforeKey";s:5:"CDATA";s:7:"Álvaro";}i:5;a:2:{s:4:"NAME";s:8:"KeyNames";s:5:"CDATA";s:5:"Rocha";}}}i:15;a:2:{s:4:"NAME";s:11:"Contributor";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:14:"SequenceNumber";s:5:"CDATA";s:1:"2";}i:1;a:2:{s:4:"NAME";s:15:"ContributorRole";s:5:"CDATA";s:3:"B01";}i:2;a:2:{s:4:"NAME";s:10:"PersonName";s:5:"CDATA";s:16:"José Luís Reis";}i:3;a:2:{s:4:"NAME";s:18:"PersonNameInverted";s:5:"CDATA";s:17:"Reis, José Luís";}i:4;a:2:{s:4:"NAME";s:14:"NamesBeforeKey";s:5:"CDATA";s:11:"José Luís";}i:5;a:2:{s:4:"NAME";s:8:"KeyNames";s:5:"CDATA";s:4:"Reis";}}}i:16;a:2:{s:4:"NAME";s:11:"Contributor";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:14:"SequenceNumber";s:5:"CDATA";s:1:"3";}i:1;a:2:{s:4:"NAME";s:15:"ContributorRole";s:5:"CDATA";s:3:"B01";}i:2;a:2:{s:4:"NAME";s:10:"PersonName";s:5:"CDATA";s:13:"Marc K. Peter";}i:3;a:2:{s:4:"NAME";s:18:"PersonNameInverted";s:5:"CDATA";s:14:"Peter, Marc K.";}i:4;a:2:{s:4:"NAME";s:14:"NamesBeforeKey";s:5:"CDATA";s:7:"Marc K.";}i:5;a:2:{s:4:"NAME";s:8:"KeyNames";s:5:"CDATA";s:5:"Peter";}}}i:17;a:2:{s:4:"NAME";s:11:"Contributor";s:5:"CHILD";a:6:{i:0;a:2:{s:4:"NAME";s:14:"SequenceNumber";s:5:"CDATA";s:1:"4";}i:1;a:2:{s:4:"NAME";s:15:"ContributorRole";s:5:"CDATA";s:3:"B01";}i:2;a:2:{s:4:"NAME";s:10:"PersonName";s:5:"CDATA";s:18:"Zorica Bogdanović";}i:3;a:2:{s:4:"NAME";s:18:"PersonNameInverted";s:5:"CDATA";s:19:"Bogdanović, Zorica";}i:4;a:2:{s:4:"NAME";s:14:"NamesBeforeKey";s:5:"CDATA";s:6:"Zorica";}i:5;a:2:{s:4:"NAME";s:8:"KeyNames";s:5:"CDATA";s:11:"Bogdanović";}}}i:18;a:2:{s:4:"NAME";s:16:"EditionStatement";s:5:"CDATA";s:12:"1st ed. 2020";}i:19;a:2:{s:4:"NAME";s:8:"Language";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:12:"LanguageRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"LanguageCode";s:5:"CDATA";s:3:"eng";}}}i:20;a:2:{s:4:"NAME";s:6:"Extent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:10:"ExtentType";s:5:"CDATA";s:2:"00";}i:1;a:2:{s:4:"NAME";s:11:"ExtentValue";s:5:"CDATA";s:3:"458";}i:2;a:2:{s:4:"NAME";s:10:"ExtentUnit";s:5:"CDATA";s:2:"03";}}}i:21;a:2:{s:4:"NAME";s:6:"Extent";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:10:"ExtentType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:11:"ExtentValue";s:5:"CDATA";s:2:"26";}i:2;a:2:{s:4:"NAME";s:16:"ExtentValueRoman";s:5:"CDATA";s:4:"XXVI";}i:3;a:2:{s:4:"NAME";s:10:"ExtentUnit";s:5:"CDATA";s:2:"03";}}}i:22;a:2:{s:4:"NAME";s:17:"IllustrationsNote";s:5:"CDATA";s:43:"XXVI, 458 p. 91 illus., 63 illus. in color.";}i:23;a:2:{s:4:"NAME";s:16:"AncillaryContent";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:20:"AncillaryContentType";s:5:"CDATA";s:2:"26";}i:1;a:2:{s:4:"NAME";s:27:"AncillaryContentDescription";s:5:"CDATA";s:43:"XXVI, 458 p. 91 illus., 63 illus. in color.";}}}i:24;a:2:{s:4:"NAME";s:16:"AncillaryContent";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:20:"AncillaryContentType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:6:"Number";s:5:"CDATA";s:2:"63";}}}i:25;a:2:{s:4:"NAME";s:16:"AncillaryContent";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:20:"AncillaryContentType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:6:"Number";s:5:"CDATA";s:2:"28";}}}i:26;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:3:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"10";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:9:"TEC009000";}}}i:27;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:3:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"12";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UYQ";}}}i:28;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"26";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"2.0";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"1681";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:50:"Hardcover, Softcover / Technik/Allgemeines, Lexika";}}}i:29;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:5:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:2;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:3;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UYQ";}i:4;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:23:"Künstliche Intelligenz";}}}i:30;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:3:"MVB";}s:5:"CHILD";a:4:{i:0;a:1:{s:4:"NAME";s:11:"MainSubject";}i:1;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"B8";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"10";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:9:"Verstehen";}}}i:31;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:9:"COM004000";}}}i:32;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:9:"COM018000";}}}i:33;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:9:"COM021030";}}}i:34;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"12";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UYQ";}}}i:35;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"12";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"UN";}}}i:36;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"12";}i:1;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UNF";}}}i:37;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:23:"Artificial Intelligence";}}}i:38;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:29:"Virtual and Augmented Reality";}}}i:39;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:21:"Business Intelligence";}}}i:40;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:24:"Data Mining and Big Data";}}}i:41;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:27:"Social Media and Networking";}}}i:42;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:16:"Machine Learning";}}}i:43;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:24:"Customer Data Management";}}}i:44;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"20";}i:1;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:27:"Neuromarketing Technologies";}}}i:45;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:40:"Springer Nature Marketing Classification";}i:2;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:1:"C";}}}i:46;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:28:"Springer Nature Subject Code";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:8:"SCT11014";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:26:"Computational Intelligence";}}}i:47;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:28:"Springer Nature Subject Code";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:8:"SCI21000";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:23:"Artificial Intelligence";}}}i:48;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:28:"Springer Nature Subject Code";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:8:"SCT11040";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:16:"Data Engineering";}}}i:49;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:28:"Springer Nature Subject Code";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:8:"SCI18030";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:35:"Data Mining and Knowledge Discovery";}}}i:50;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:24:"Springer Nature Taxonomy";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"5427";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:26:"Computational Intelligence";}}}i:51;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:24:"Springer Nature Taxonomy";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"2970";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:23:"Artificial Intelligence";}}}i:52;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:24:"Springer Nature Taxonomy";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"7014";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:16:"Data Engineering";}}}i:53;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:24:"Springer Nature Taxonomy";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"3820";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:35:"Data Mining and Knowledge Discovery";}}}i:54;a:2:{s:4:"NAME";s:7:"Subject";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"24";}i:1;a:2:{s:4:"NAME";s:17:"SubjectSchemeName";s:5:"CDATA";s:34:"Springer Nature Subject Collection";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:9:"SUCO11647";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:11:"Engineering";}}}i:55;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UYQ";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:23:"Künstliche Intelligenz";}}}i:56;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:2:"UN";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:11:"Datenbanken";}}}i:57;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:3:"UNF";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:11:"Data Mining";}}}i:58;a:3:{s:4:"NAME";s:7:"Subject";s:5:"ATTRS";a:1:{s:10:"sourcename";s:9:"Publisher";}s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:23:"SubjectSchemeIdentifier";s:5:"CDATA";s:2:"93";}i:1;a:2:{s:4:"NAME";s:20:"SubjectSchemeVersion";s:5:"CDATA";s:3:"1.4";}i:2;a:2:{s:4:"NAME";s:11:"SubjectCode";s:5:"CDATA";s:4:"UYQE";}i:3;a:2:{s:4:"NAME";s:18:"SubjectHeadingText";s:5:"CDATA";s:40:"Wissensbasierte Systeme, Expertensysteme";}}}i:59;a:2:{s:4:"NAME";s:8:"Audience";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:16:"AudienceCodeType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:20:"AudienceCodeTypeName";s:5:"CDATA";s:29:"Springer Nature Content Level";}i:2;a:2:{s:4:"NAME";s:17:"AudienceCodeValue";s:5:"CDATA";s:8:"Research";}}}}}i:9;a:2:{s:4:"NAME";s:16:"CollateralDetail";s:5:"CHILD";a:5:{i:0;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"05";}s:5:"CHILD";a:1:{i:0;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:746:"This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.";}}}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:390:"The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.";}}}i:2;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"12";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"05";}s:5:"CHILD";a:8:{i:0;a:1:{s:4:"NAME";s:1:"p";}i:1;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:1138:"Álvaro Rocha holds the title of an Honorary Professor, D.Sc. in Information Science,Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.C.S. in Computer Science. He is a Professor of Information Systems at University of Coimbra, researcher at CISUC (Centre for Informatics and Systems of the University of Coimbra), and a collaborator researcher at LIACC (Laboratory of Artificial Intelligence and Computer Science) and at CINTESIS (Center for Research in Health Technologies and Information Systems). He is also President of AISTI (Iberian Association for Information Systems and Technologies), Chair of IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, Editor-in-Chief of JISEM (Journal of Information Systems Engineering & Management), and Editor-in-Chief of RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has acted as Vice-Chair of Experts in the Horizon 2020 of the European Commission, as Expert in the Ministry of Education, University and Research of the Government of Italy, and as Expert in the Ministry of Finance of the Government of Latvia.";}i:2;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:930:"José Luís Reis holds a Ph.D. in Technologies and Information Systems from the University of Minho and a Professor with the title of specialist in Management and Administration by IPAM – Porto. He is a Professor at ISMAI, IPAM, and as a Guest Professor at the Catholic Porto Business School. It carries out activities in the areas of training and information systems and technologies in various organizations, coordinating various national and international projects in the areas of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems,“Marketing in agri-food – fundamentals and case studies” and “Gamification Model for SMEs.";}i:3;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:705:"Marc K Peter holds doctorate from CSU Sydney, an Executive M.B.A.from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is a Fellow of both the British Computer Society and the Chartered Institute of Marketing. At the FHNW School of Business, he is building and leading the Competence Center for Digital Transformation in Olten, Switzerland. His research and teaching focuses are digital transformation, digital marketing, and cybersecurity. Before joining FHNW, he held management positions at Swiss bank PostFinance, eBay International, E*TRADE Australia, and LexisNexis in the areas of strategy, technology, sales, and marketing in Europe and Asia-Pacific.";}i:4;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:891:"Zorica Bogdanović holds Ph.D and is an Associate Professor at Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business Internet marketing, Internet technologies, and Internet of things. Results of her researches have been published in many well-known international journals and conference proceedings. She is member of IEEE and secretary of IEEE Computer Chapter CO 16. She is in Chair of seminar of IEEE Computer Chapter CO 16. She is in Chair of the summer school “E-business technologies” at Faculty of Organizational Sciences since 2014. Since 2016, she is in Chair of Center for Internet of things, and since 2017, she is the Head of Department of e-business at Faculty of Organizational Sciences.";}i:5;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:2:" ";}i:6;a:1:{s:4:"NAME";s:2:"br";}i:7;a:1:{s:4:"NAME";s:1:"p";}}}}}i:3;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"11";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"05";}s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:78:"Discusses smart technologies for effective solutions in business and marketing";}i:1;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:129:"Presents the outcomes of the ICMarkTech 2019 conference, held from November 27 to 29, 2019 at Maieutica Academic Campus, Portugal";}i:2;a:2:{s:4:"NAME";s:1:"p";s:5:"CDATA";s:89:"Serves as a reference resource for researchers and practitioners in academia and industry";}}}}}i:4;a:2:{s:4:"NAME";s:18:"SupportingResource";s:5:"CHILD";a:4:{i:0;a:2:{s:4:"NAME";s:19:"ResourceContentType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:2:{s:4:"NAME";s:12:"ResourceMode";s:5:"CDATA";s:2:"03";}i:3;a:2:{s:4:"NAME";s:15:"ResourceVersion";s:5:"CHILD";a:9:{i:0;a:2:{s:4:"NAME";s:12:"ResourceForm";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"D502";}}}i:2;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"02";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:4:"1254";}}}i:3;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:3:"827";}}}i:4;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:17:"9789811515668.jpg";}}}i:5;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"06";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:32:"7417d6e1a3b354b3038eb2682e71fc1b";}}}i:6;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"07";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:6:"779928";}}}i:7;a:2:{s:4:"NAME";s:22:"ResourceVersionFeature";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:26:"ResourceVersionFeatureType";s:5:"CDATA";s:2:"08";}i:1;a:2:{s:4:"NAME";s:12:"FeatureValue";s:5:"CDATA";s:64:"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855";}}}i:8;a:2:{s:4:"NAME";s:12:"ResourceLink";s:5:"CDATA";s:47:"https://api.vlb.de/api/v1/cover/9789811515668/m";}}}}}}}i:10;a:2:{s:4:"NAME";s:16:"PublishingDetail";s:5:"CHILD";a:7:{i:0;a:2:{s:4:"NAME";s:7:"Imprint";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:17:"ImprintIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s:4:"NAME";s:13:"ImprintIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:3:"SPR";}}}i:1;a:2:{s:4:"NAME";s:11:"ImprintName";s:5:"CDATA";s:8:"Springer";}}}i:1;a:2:{s:4:"NAME";s:9:"Publisher";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:14:"PublishingRole";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:19:"PublisherIdentifier";s:5:"CHILD";a:2:{i:0;a:2:{s