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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - novo libro

2008, ISBN: 9783640407651

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Grad… mais…

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Nina Rakowski
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Livro de bolso

2011, ISBN: 3640407652

[EAN: 9783640407651], Neubuch, [SC: 0.0], [PU: GRIN Verlag], MASLOW; PROMOTION; ADVERTISING; OVERSEAS, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2008 in the… mais…

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Rakowski, Nina:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Livro de bolso

2011

ISBN: 3640407652

[EAN: 9783640407651], Neubuch, [PU: GRIN Verlag], WIRTSCHAFT WERBUNG MARKETING, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Essay from… mais…

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Nina Rakowski:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Livro de bolso

ISBN: 3640407652

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Rakowski, Nina:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - novo libro

2011, ISBN: 3640407652

1. Auflage Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:GRIN Publishing]

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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9783640407651


Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[...]

Dados detalhados do livro - Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products


EAN (ISBN-13): 9783640407651
ISBN (ISBN-10): 3640407652
Livro de capa dura
Livro de bolso
Ano de publicação: 2011
Editor/Editora: GRIN Publishing

Livro na base de dados desde 2012-03-26T10:35:12+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2024-01-07T12:16:41+00:00 (Lisbon)
Número ISBN/EAN: 9783640407651

Número ISBN - Ortografia alternativa:
3-640-40765-2, 978-3-640-40765-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: rakowski, nina
Título do livro: maslow, purchasing, right difference, the pyramid

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