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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Livro de bolso

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year… mais…

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Livro de bolso

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag], STANDARDISATION; HALL; HOFSTEDE; LOCAL, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Comm… mais…

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Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:
Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns - Livro de bolso

ISBN: 3640664280

Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns ab 15.95 € als Taschenbuch: 3. Auflage. Aus dem Bereich: Bücher, Tasche… mais…

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Plappert, Sebastian
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Plappert, Sebastian:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - novo libro

2010, ISBN: 3640664280

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Plappert, Sebastian
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Plappert, Sebastian:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - novo libro

2010, ISBN: 3640664280

3. Auflage Kartoniert / Broschiert Standardisation; hall; Local; Hofstede, mit Schutzumschlag 11, [PU:GRIN Verlag]

Custos de envio:Versandkosten innerhalb der BRD. (EUR 2.50) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
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9783640664283


This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

Dados detalhados do livro - Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns


EAN (ISBN-13): 9783640664283
ISBN (ISBN-10): 3640664280
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: GRIN Verlag
32 Páginas
Peso: 0,056 kg
Língua: eng/Englisch

Livro na base de dados desde 2011-06-14T09:08:18+01:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-07-06T00:35:06+01:00 (Lisbon)
Número ISBN/EAN: 9783640664283

Número ISBN - Ortografia alternativa:
3-640-66428-0, 978-3-640-66428-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: plappert, hofstede, sebastian
Título do livro: communication advertising, global, intercultural communication, sex and culture

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