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The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Chehimi, Nadine
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Chehimi, Nadine:

The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Livro de bolso

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… mais…

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The Social Web in the Hotel Industry  The Impact of the Social Web on the Information Process of German Hotel Guests  Nadine Chehimi  Taschenbuch  Paperback  Englisch  2013 - Chehimi, Nadine
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Chehimi, Nadine:

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - Livro de bolso

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… mais…

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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters
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ISBN: 9783658045432

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests - Chehimi, Nadine
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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests - livro usado

2013, ISBN: 9783658045432

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Chehimi, Nadine:
The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests 2014 - livro usado

2013, ISBN: 9783658045432

2014 Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2014 24374172/12 Versandkostenfreie Lieferung Tourist information search,The social web,The German hotel market,, [P… mais…

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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

Dados detalhados do livro - The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters


EAN (ISBN-13): 9783658045432
ISBN (ISBN-10): 3658045434
Livro de bolso
Ano de publicação: 2013
Editor/Editora: Nadine Chehimi

Livro na base de dados desde 2014-01-17T20:13:11+00:00 (Lisbon)
Página de detalhes modificada pela última vez em 2023-10-05T15:18:16+01:00 (Lisbon)
Número ISBN/EAN: 9783658045432

Número ISBN - Ortografia alternativa:
3-658-04543-4, 978-3-658-04543-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: nadine, sales
Título do livro: hot, social web, indus, the web, the process, the hotel book


Dados da editora

Autor: Nadine Chehimi
Título: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editora: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Páginas
Ano de publicação: 2013-12-16
Wiesbaden; DE
Impresso / Feito em
Peso: 2,753 kg
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXIV, 183 p. 79 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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